Agent Credits
Simple guide for understanding credits and estimating usage.
Intro
Credits are a unit of action in HockeyStack Agents. Credits are used for:
AI Reasoning
Enrichment
Actions
Credits are not used for:
Bulk data syncing tasks
Every single granular LLM call
Scoring
Internal actions like reading a report's data or fetching records
Pricing Table
AI Reasoning
Base Reasoning
Standard reasoning step
1
Applies to each logical step in an agent
Enrichment
Online Research
Low Complexity (Simple Lookup)
1
Example: Have they raised funding?
Medium Complexity (Many Sources)
2
Example: What are their stated strategic priorities?
High Complexity (Deep Research)
5
Example: Pfizer clinical trials, teams, competitors, risks
Contact Enrichment
Infrastructure
Hitting 3rd-party API (non-HockeyStack)
1
Applies when external API is used
Profile
Title, current company, past jobs
2
Basic contact profile
Work email
2
Verified business email
Personal email
4
Higher cost due to data sourcing
Hashed email (Advertising)
4
Used for ad targeting
Phone
Phone number
10
Highest cost contact data
Search
Find new contacts
1 per contact
Charged per result returned
Company Enrichment
Profile
Company profile
2
Basic firmographics
Hiring
Company new hires
4
Enrichment metered per company
Contacts
Find contacts
Refer to Contact Search
Same pricing as contact search
Org Data
Department headcount
2
Per company
Infrastructure
Hitting 3rd-party API
1
When not using HockeyStack data
Search
Technographics
2
Org Data
Funding / Financial Signals
1
Search
Job Posts
2
Company Search
Discovery
Find new companies
1 per company
Charged per company result
Actions
Tasking
Create task for a rep
2
Includes task creation
Messaging
Send Slack message
2
Per message
CRM
CRM or marketing automation record create/update
2
Per operation
Ads
Ads audience sync
2
Per sync
Sales Engagement
SEP sequence enrollment
2
Per enrollment
Methods for estimating credits
Each agent estimates credit consumption before running. Examples of cost calculators can be found on our live demo.
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