LinkedIn High-Intent Audience Sync

Business Question

Which hot accounts should we retarget on LinkedIn ads (or any other ad platform), and how do I keep that audience list fresh without manual updates?

Your Intent Score tells you who's buying. Your LinkedIn Campaign Manager audience determines who sees your ads. This workflow syncs them automatically — every day, your hottest prospects see your ads without you ever touching the list.

Use Case

LinkedIn ads work best when you're reaching accounts that are actually in-market. Manually updating your Campaign Manager audience is error-prone and takes time. This workflow automates it.

Every day at your chosen time, HockeyStack queries your hot/on-fire accounts view and syncs those account names to a LinkedIn Campaign Manager audience. Your marketing team runs ads against that audience. As accounts cool down and drop out of the view, they're removed from the audience. The audience is always fresh.

How to Set Up

Step 1: Create a High-Intent View

Go to Companies → Views and create a new view. Name it something like Hot Accounts if you segment by region.

Apply these filters:

Filter	Value	Why
Intent Score	Hot, On Fire	Strong buying signal
Is In Stage	No Current Stage (or specific stages to re-engage)	Don't alert on accounts already in deals
Company Type	Prospect, Lead	Exclude customers
Optional: Exists in CRM	Not exist in CRM	Surface accounts Sales don't have visibility to via CRM
Optional: Geography	Your region/country	Segment alerts by team
Optional: Employee Count	Your ICP range	Further qualify

Step 2: Create a New Workflow

Go to Workflows and click + New Workflow.

• Name: LinkedIn Sync - High Intent Accounts

• Source: Select the high-intent view you just created

• Execution Mode: Scheduled

• Schedule: Everyday

Step 3: Connect LinkedIn and Create/Select an Audience

Click + Add Node and select LinkedIn.

Configure the LinkedIn node:

Setting	Value
LinkedIn Account	Select your Campaign Manager account
Sync Type	Account (company-level targeting)
Audience Name	[Company Name] - High Intent or HI_Companies_GH
Audience Action	Create new or sync to existing audience

Important:

• Use Account sync (not Contact sync) since you're building a company audience

• Name the audience something descriptive so your marketing team knows what it is

Step 4: Enable and Test

• Click Enable to turn on the workflow

• Click Run Now to execute immediately and test

  • You can also do "Dry Run", "Run Once", or "Run Once For a Single Record" for testing

• Go to your LinkedIn Campaign Manager → Audiences, verify the audience was created/updated with the right account count

• Create a test ad campaign targeting that audience to confirm it works

Common Variations

Variation A: Exclusion Audience (Dual Setup) Create a second workflow:

• View: Filter to those Is Not In Closed Won

• LinkedIn node: Sync to a separate exclusion audience (e.g., HI_Exclusions_Customers)

• Your marketing team then uses this as an exclusion list in their campaigns

• Result: Hot prospects see ads, existing customers don't

Variation B: Intent Tiers (Hot + On Fire Separately)

• Create two views: one for On Fire only, another for Hot + On Fire

• Create two workflows syncing to two LinkedIn audiences

• Marketing team can bid differently on each tier (higher spend on On Fire)

Variation C: Contact-Level Audience (Buying Committee)

• Switch sync type to Contact instead of Account in LinkedIn node

• Run Contact Discovery first to identify decision-makers per account

• Result: Ads reach CEO/CFO/VP Sales at hot companies, not just the company

• Requires Contact Enrichment node to populate email/LinkedIn fields first

Variation D: Weekly or Monthly Sync

• Change schedule to Weekly or Monthly

• Use if you want slower list churn or have lower volume

• Trade-off: less fresh, but cheaper on LinkedIn API calls