Content/Organic Dashboard

These are the most common reports we recommend to measure your content influence and organic impact.

Examples of Goals Needed to Build this Dashboard:

Video	Video Link
View Any Page	https://www.loom.com/share/942878dbbca94ab99cbba76c70acb985?sid=e7f0092f-f955-4a7a-865c-f0ec42e15256
Content Engagement Goal	https://www.loom.com/share/a359be7a5c104dbcbcc18089a15d1c2d?sid=07565cee-4d3c-44aa-978e-7479f7f445da
Deal Created - All	https://www.loom.com/share/9aa02150acdf4e89854b5cd808d70071?sid=f01298c1-3679-4117-abfd-98808b0f114a
Pipeline Stage	https://www.loom.com/share/92142f4751194d1396b0c1f9f7682497?sid=ed671d91-6454-442f-aa85-3b9683c4c783
Closed Won	https://www.loom.com/share/6c4b4cb90b1f4109bba6ebd53ebabe2c?sid=d6deec78-da36-405c-ae68-72b508bb01ed
Unified Channel Goal (aka Marketing Touchpoints Goal)	https://www.loom.com/share/0343e3e906f847de8e6cb8f4838c143e?sid=72a653a5-24a4-4a52-95d6-c73169b2da43
MQL Goal	https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7

Examples of Properties Needed to Build this Dashboard:

Video	Video Link
Content URLs Defined Property	https://www.loom.com/share/431285775db3469aa54c495883fcedc8?sid=1d7f8f6e-4257-40b6-833d-146d9dd528ef
Content Type Property	https://www.loom.com/share/c462d63cb0684fa78355fce9f2bec3cc?sid=2dd68069-9c94-4551-8a6f-04e5a966b319

Examples of Reports Needed to Build this Dashboard:

Video	Video Link
% of Website Visitors who have Viewed Content	https://www.loom.com/share/71655e3998964dc19514442675128879?sid=6ac173de-0945-4557-bf5d-b4d6415af8b9
Average # Content Touchpoints -> Pipeline	https://www.loom.com/share/77c121c71a2e4e5aba0408c58938c4e6?sid=a98ffd7c-c4c8-4803-8447-d15a23923508
Average # of Content Touchpoints	https://www.loom.com/share/3d58c6bd8cab462eabb9fe55943e33de?sid=5eec6881-a3b3-46ae-9603-1832b4cfff29
Content Engagement Lift on Pipeline by Content Piece	https://www.loom.com/share/6ce98c5780404e32af1f58eaaaa4169d?sid=1cbe8791-0b87-490e-9804-69b83bcb2417
Content Engagement Lift on Pipeline	https://www.loom.com/share/6ab710af86cd4fafb15339b5d8fcb0aa?sid=770d010e-3b0e-4e1b-9a01-030f20d5c9ef
Content Influence	https://www.loom.com/share/b533f87c1f5f4affac39e3287b450942?sid=aa3499c3-57e0-4d73-9c79-68d35bd64b79
% of Pipeline Influenced by Content	https://www.loom.com/share/1891852409b4451193b9be864d238a59?sid=19a41b1c-21bc-4622-ba5e-cbec5230f04f
Content Influenced Pipeline	https://www.loom.com/share/6a235b9441c343088fc43da173b3b4d7?sid=7ec4bcae-5f68-4bb4-aa6f-5b969330bd23
Content Engagement Report	https://www.loom.com/share/74d973955e4e4290a788d33c29a21039?sid=f2f01258-827b-413e-bb52-6589feb