# Agent Credits

## Intro

Credits are a unit of action in HockeyStack Agents. Credits are used for:

* AI Reasoning
* Enrichment
* Actions

Credits are not used for:

* Bulk data syncing tasks
* Every single granular LLM call
* Scoring
* Internal actions like reading a report's data or fetching records

## Pricing Table

<table><thead><tr><th>Category</th><th>Sub-Category</th><th width="216.3984375">Action / Description</th><th>Credit Cost</th><th>Notes / Examples</th></tr></thead><tbody><tr><td><strong>AI Reasoning</strong></td><td>Base Reasoning</td><td>Standard reasoning step</td><td><strong>1</strong></td><td>Applies to each logical step in an agent</td></tr><tr><td><strong>Enrichment</strong></td><td>Online Research</td><td>Low Complexity (Simple Lookup)</td><td><strong>1</strong></td><td><em>Example:</em> Have they raised funding?</td></tr><tr><td></td><td></td><td>Medium Complexity (Many Sources)</td><td><strong>2</strong></td><td><em>Example:</em> What are their stated strategic priorities?</td></tr><tr><td></td><td></td><td>High Complexity (Deep Research)</td><td><strong>5</strong></td><td><em>Example:</em> Pfizer clinical trials, teams, competitors, risks</td></tr><tr><td><strong>Contact Enrichment</strong></td><td>Infrastructure</td><td>Hitting 3rd-party API (non-HockeyStack)</td><td><strong>1</strong></td><td>Applies when external API is used</td></tr><tr><td></td><td>Profile</td><td>Title, current company, past jobs</td><td><strong>2</strong></td><td>Basic contact profile</td></tr><tr><td></td><td>Email</td><td>Work email</td><td><strong>2</strong></td><td>Verified business email</td></tr><tr><td></td><td></td><td>Personal email</td><td><strong>4</strong></td><td>Higher cost due to data sourcing</td></tr><tr><td></td><td></td><td>Hashed email (Advertising)</td><td><strong>4</strong></td><td>Used for ad targeting</td></tr><tr><td></td><td>Phone</td><td>Phone number</td><td><strong>10</strong></td><td>Highest cost contact data</td></tr><tr><td></td><td>Search</td><td>Find new contacts</td><td><strong>1 per contact</strong></td><td>Charged per result returned</td></tr><tr><td><strong>Company Enrichment</strong></td><td>Profile</td><td>Company profile</td><td><strong>2</strong></td><td>Basic firmographics</td></tr><tr><td></td><td>Hiring</td><td>Company new hires</td><td><strong>4</strong></td><td>Enrichment metered per company</td></tr><tr><td></td><td>Contacts</td><td>Find contacts</td><td>Refer to Contact Search</td><td>Same pricing as contact search</td></tr><tr><td></td><td>Org Data</td><td>Department headcount</td><td><strong>2</strong></td><td>Per company</td></tr><tr><td></td><td>Infrastructure</td><td>Hitting 3rd-party API</td><td><strong>1</strong></td><td>When not using HockeyStack data</td></tr><tr><td></td><td>Search</td><td>Technographics</td><td>2</td><td></td></tr><tr><td></td><td>Org Data</td><td>Funding / Financial Signals</td><td>1</td><td></td></tr><tr><td></td><td>Search</td><td>Job Posts</td><td>2</td><td></td></tr><tr><td><strong>Company Search</strong></td><td>Discovery</td><td>Find new companies</td><td><strong>1 per company</strong></td><td>Charged per company result</td></tr><tr><td><strong>Actions</strong></td><td>Tasking</td><td>Create task for a rep</td><td><strong>2</strong></td><td>Includes task creation</td></tr><tr><td></td><td>Messaging</td><td>Send Slack message</td><td><strong>2</strong></td><td>Per message</td></tr><tr><td></td><td>CRM</td><td>CRM or marketing automation record create/update</td><td><strong>2</strong></td><td>Per operation</td></tr><tr><td></td><td>Ads</td><td>Ads audience sync</td><td><strong>2</strong></td><td>Per sync</td></tr><tr><td></td><td>Sales Engagement</td><td>SEP sequence enrollment</td><td><strong>2</strong></td><td>Per enrollment</td></tr></tbody></table>

## Methods for estimating credits

Each agent estimates credit consumption before running. Examples of cost calculators can be found on our [live demo](https://live-demo.hockeystack.com/live-demo/agents).

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FrMBYjqiwRzgZAe1CfS4C%2FScreenshot%202026-01-09%20at%202.04.01%E2%80%AFPM.png?alt=media&#x26;token=fc1344aa-5d20-4129-9325-ac981eca2a32" alt="" width="563"><figcaption></figcaption></figure>