Odin AI

Odin is your AI analyst inside HockeyStack. It helps go-to-market teams get fast, accurate answers and take action with confidence.

Once your GTM data is ingested by HockeyStack, Odin analyzes everything — from CRM activity and campaigns to ads and web traffic. It answers questions in plain language and recommends next steps like rerouting the budget, prioritizing segments, or channel optimization.

Common use cases include:

• Funnel analysis

• Lift reports

• Attribution breakdowns

• Spend optimization

You can use Odin in the HockeyStack UI or directly in Slack by tagging @hockeystackodin in any channel or DM. Every output is tested, structured, and auditable. Odin doesn’t guess — it follows your logic, runs thousands of internal checks, and stays tightly scoped to your data and definitions.

Odin is the first thing you’ll see in HockeyStack. It’s your starting point for context-aware guidance, is aligned to your GTM strategy, and is always ready to provide insights and analyses.

Want to go deeper?

Explore Odin’s capabilities in here!