HockeyStack
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  • Getting Started
    • 👋Welcome to the Docs!
    • Product Onboarding
    • HockeyStack Implementation Scope: Reporting Product
  • Release Notes
    • May 5, 2025
    • April 21, 2025
    • April 14, 2025
    • April 7, 2025
    • March 31, 2025
    • March 24, 2025
    • March 14, 2025
    • March 6, 2025
    • February 28, 2025
    • February 17, 2025
  • Guides
    • ❓FAQ
      • Merging in HockeyStack
      • Why has my data changed?
      • Viewing form submissions by page
      • A touchpoint's influence on conversion rates
      • Average number of touchpoints
      • Self-reported attribution
      • Trend of Engagement Score
      • How do I see which individuals / companies are included in a metric?
      • What touchpoints get credit in attribution?
      • What object/integration is this field pulling from?
      • What is "Source"?
      • What is "UTM Source"?
      • What is "UTM Medium"?
      • What is an Action?
      • How can I add Salesforce Task object into Defined Properties?
      • How can I track offline events in HubSpot?
      • How can I use LinkedIn Impressions and Engagements in my reports?
      • Measuring sales and marketing penetration in an account list
      • Measuring number of engaged contacts per company
      • Offline conversions for ad platforms
      • Tracking progression on targets
      • Building a Campaign / Asset Grouping property
      • Percentage of high quality job titles by Channel
      • Measuring conversion rates
      • Building a goal that shows open opportunities
      • Number report: Funnel stages influenced by different types of marketing touchpoints
      • Best Practices for Lifecycle Tracking in Salesforce / HubSpot
      • Adding HubSpot form fills to defined properties
      • Does HockeyStack website pixel track US States?
      • Measuring Time Between Two Goals in HockeyStack
      • What is the HubSpot "email bounces" action?
      • Hiding Fields from your CRM in HockeyStack
      • How long does it take for a relation mapping to be ready to use?
      • Can I integrate multiple LinkedIn ads accounts?
      • Can I use Zapier for integrations with HockeyStack?
      • I created a new field in Salesforce (SFDC), but I don’t see it in HockeyStack. What should I do?
      • Using two similar fields in one breakdown
      • Why can't I map back to property?
      • GA4 vs. HockeyStack Website Data Tracking
      • How does HockeyStack deduplicate accounts?
      • How do Table Totals Work: Campaign vs Campaign Group?
      • Can I create one field that calculates the total ad spend + SFDC campaign spend?
      • HubSpot: Can I filter a goal on X object by Y object fields?
      • LinkedIn Impressions: Different Ways of Measuring
      • How to define Engaged Accounts and Engaged People?
      • Building a Campaign Grouping property
    • 🖥️Dashboard Building Guides
      • Business Overview Dashboard
      • CMO Dashboard
      • Website Analytics Dashboard
      • Paid Ads Dashboard
      • Google Ads Dashboard
      • LinkedIn Ads Dashboard
      • In-Person Events
      • ABM Live-Demo
      • Content/Organic Dashboard
      • Dashboards from Labs Reports
        • LinkedIn Ads Benchmarks
        • Google Ads Benchmarks
        • Q1 2024 Recap
        • G2 Impact 2024 Report
        • Website Benchmarks
  • Documentation
    • The HockeyStack Data Model
    • 🎯Goals
      • Funnel Stages Goals
      • Form Fill Goals
      • Page View Goals
      • Click Goals
      • Finding Out a Button's CSS Selector
      • Goals on the Task Object
      • Building an All Touchpoints (Channel) Goal
    • Defined Properties
    • Track Date Properties
    • 📊Reports
      • Building a Basic Report
      • Journeys Use Cases
      • Customer Touchpoint Hierarchy
      • Sequences
      • Lift Reports
      • Lift Analysis vs. Multi-Touch Attribution
      • Types of report filters and when to use them
      • Attribution Models
      • Attribution Lookback
      • Defining Custom Attribution Weights
      • Importing a Google Sheet to use as a Goal Column
      • Advanced Attribution Models
    • 🖥️Dashboards
    • Dashboard Filters
      • When to use AND vs. OR logic?
      • Using Regex
    • 🌠Journeys
      • Syncing journeys to CRM and Slack
    • 🥇Golden Paths
    • Funnels
    • Attribution Funnel
    • 👥Segments
    • ⚙️Settings
      • Account Reset Guide
      • Auto-tagging of URLs
      • Data Categorization in HockeyStack
      • Team Sharing
      • Tracking Multiple Domains
      • Excluding Users
      • Reporting Configuration
      • Multi-Factor Authentication
    • Advanced Data Connections
      • Account List Import
      • Property Relation Mappings
      • Sync Spend
      • Syncing spend from offline channels and campaigns
    • 🔃Audience Syncs
    • Send View updates to Webhooks
    • Odin AI
      • HockeyStack AI: Security, Privacy, and Responsible Use
  • DataSyncs
    • Connecting your Warehouse
      • Authenticate Snowflake
      • Authenticate Google Sheets
      • Authenticate BigQuery
      • Authenticate S3
        • Use an S3 User
        • Use an IAM Role
    • Configure a DataSync Import
    • Configure a DataSync Export
      • Data Export Schema
        • Raw Actions Export Schema
  • Integrations
    • Website Tracker
      • Google Tag Manager
      • WordPress
      • React
      • Troubleshooting
      • Reverting to Cookie-Based Tracking
      • Identifying Users
      • Tracking Custom Goals
    • Ad Platforms
      • LinkedIn Ads
      • Bing Ads
      • Capterra Ads
      • Google Ads
      • Facebook Ads
      • Tiktok Ads
      • Twitter Ads
      • StackAdapt Ads
      • Reddit Ads
      • AdRoll Ads
    • Analytics & Data Warehouse
      • Snowflake
      • Amazon Redshift
      • Google Bigquery
      • Amazon S3
      • Azure Databricks
    • CRMs
      • Salesforce
        • Properties Pulled from Salesforce
        • Salesforce Pulled Objects List
        • Sending Data to Salesforce
      • HubSpot
        • HubSpot Pulled Objects List
    • SSO
      • Azure AD
      • Google Workspace
      • Okta
    • ABM
      • Qualified
      • 6sense
      • Demandbase
      • Clearbit
      • Rollworks
      • G2 Intent
      • Stackadapt
    • Marketing Automation
      • Marketo
        • How to Find Your Marketo Account Details
        • Marketo Pulled Objects List
      • Pardot
      • HubSpot
        • HubSpot Pulled Objects List
    • Other Integrations
      • Calendly
      • Drift
      • Okta
      • Segment
      • Customer.io
  • Setting up your Data for import
    • Import Custom Actions
    • Import Website Actions
    • Import Properties
    • Import Metadata
  • Technical Details
    • ↖️Website Tracking
      • How Website Tracking Works
      • Cookieless Tracking
      • Bot Traffic
      • Privacy Policy
      • GDPR Compliance
    • ⚙️Data Processing from Integrations
    • 🧮Data Cleaning
  • Account Intelligence
    • ☕Getting Started
      • HockeyStack Implementation Scope: Account Intelligence Product
      • Salesforce
        • Salesforce Permissions
        • Salesforce iFrame Installation
        • Salesforce Sync Fields
    • 🏗️Workflows
      • Creating a Workflow
      • List of Workflows
      • Starter Workflow
      • Recurring Workflow Runs
      • Nodes
        • Transformations
          • Condition
          • AI for Accounts
          • Contact Discovery
          • Contact Enrichment
          • Branching
        • Destinations
          • Salesforce
          • HubSpot
          • Outreach
          • StackAdapt
          • Salesloft
          • LinkedIn
          • Pardot
    • 👀Views
      • Create a New View
    • 🔢Scoring
      • Data
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On this page
  • Examples of Goals Needed to Build this Dashboard:
  • Reports Needed to Build this Dashboard
  1. Guides
  2. Dashboard Building Guides

Business Overview Dashboard

PreviousDashboard Building GuidesNextCMO Dashboard

Last updated 6 months ago

Read before building:

This is an eagle-eye view of your most important KPIs and allows for cross object reporting. Let’s get started!

Examples of Goals Needed to Build this Dashboard:

The KPIs you choose will be unique to your business. We often see folks pick the 5 main KPIs discussed in regular reporting and KPI meetings, for example MQL, SQL, Deal Created, Deal - Pipeline Stage, Closed-Won. In this example, we only care about reporting on New Business for deal stages. This reflects the CRM report we use for regular reporting meetings and which we referenced to determine which KPIs to create in HockeyStack.

Video
Video Link

Reports Needed to Build this Dashboard

Video
Video Link

🖥️
Track Date Properties
Step 2.3 Create your “Unified Channel” Property
Deal Created Goal - New Business
https://www.loom.com/share/3da5cb1930b84c1ca526baa83f6f615c?sid=2aadfde9-a2b6-4f15-9dbf-772d57d2b402
SQL Goal
https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289
MQL Goal
https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7
Pipeline Stage - New Business Goal
https://www.loom.com/share/e7e0a767b7bd42bd931042f7b2adcad3?sid=02811b2e-5a72-41f6-848f-ede893f40b48
Closed Won New Business Goal
https://www.loom.com/share/2bc7339bc5544537844386bacfd5a376?sid=3c9c39c3-90de-41c1-95b9-947c5da90a16
Closed Won Amount Trend
https://www.loom.com/share/ed0cc0953f78438c8d4437cfbf5315d7?sid=0c6e827c-7733-4826-b411-8788f401986f
Closed Won Trend
https://www.loom.com/share/a80bd17dc42d4c7391c1e6f736a63316?sid=89b6a9fb-99b8-4027-9519-387f1298dc19
Pipeline Amount Trend
https://www.loom.com/share/0599c934f1864ef493b8bc223bc767f6?sid=14fddbf8-aa07-4cb7-92c8-3eee426c4b3c
Pipeline Deal Trend
https://www.loom.com/share/aaab5ce68ef74b35957b7b007c220068?sid=49d8916c-0e27-4b06-a538-d764b18747dc
Deal Created Trend
https://www.loom.com/share/9067dc90021246dfa282bcc3c7eed40d?sid=18ca678a-6a6f-461b-8fa5-31bdc976a3e8
SQL Trend
https://www.loom.com/share/f08833f58cb54751bbc964f7e9bf6002?sid=ee23251f-00cc-4a74-8aeb-68a1ba26e9c9
MQL Trend
https://www.loom.com/share/4ba0f2a4cbfb4447af0dadcbd975e554?sid=fc0981d5-6be4-422e-be29-8c4d02a2f079
Closed Won Amount
https://www.loom.com/share/f7523c390b3147baa526d8e5c35600cf?sid=d1bdd999-9771-4d5d-b70e-83c4d515b52d
Pipeline Amount
https://www.loom.com/share/21359ed41b7840a99113694395c5b927?sid=d64e5cfa-e56d-4b93-a982-a349fca0d6c4
Closed Won Count
https://www.loom.com/share/23e2df2517f24fa5acf3cad4dd211afa?sid=b83a607e-4777-4245-ad63-151cc70ec75d
Pipeline Deal Count
https://www.loom.com/share/86fa31f86f4545f8843f49e6bdf054f4?sid=50f70e66-05f9-4336-8ee1-fe9c52b85035
Deal Created Count
https://www.loom.com/share/cfcdad1e9d46465da0a121ba976b004d?sid=a7262eaf-22f1-41d9-a592-eb580624b569
SQL Count
https://www.loom.com/share/b68e65e3eab6479dac6fea79dba5a225?sid=3eab7b4b-4f4f-4304-a818-d2aacb3538d8
MQL Count
https://www.loom.com/share/2fb85be8e7df416d868367c3c7cdb360?sid=163686eb-38b9-4dc9-9897-ca6101243713