CMO Dashboard

Dave Gerhardt's CMO Dashboard | Templates by HockeyStackhockeystack.com

Read before building:

Track Date Properties

Goals Needed to Build this Dashboard:

Goal	Resource
Brand Aware Traffic Goal	Watch Video
Meeting Booked Goal	Watch Video
Channel (previously: Unified Channel) Goal (aka Marketing Touchpoints Goal)	Watch Video
Deal Created Goal - New Business	Watch Video
SQL Goal	Watch Video
MQL Goal	Watch Video
Pipeline Stage - New Business Goal	Watch Video
Lead Created Goal	Watch Video
Closed Won New Business Goal	Watch Video

Defined Properties Needed to Build this Dashboard

Defined Properties	Resource
Channel (previously: Unified Channel) Property	Created as part of your onboarding

Reports Needed to Build this Dashboard

Report Name	Resource
Marketing Influenced Inbound - Win Rate	Watch Video
Marketing Influenced Inbound - Sales Cycle Duration	Watch Video
Marketing Influenced Inbound - Qualification Rate	Watch Video
Marketing Influenced Inbound - ACV	Watch Video
Inbound Revenue by Country	Watch Video
Inbound vs Outbound Revenue	Watch Video
Inbound Revenue by ICP	Watch Video
Inbound Revenue by Product	Watch Video
Inbound New Logo Revenue	Watch Video
Inbound New Logo Pipeline	Watch Video
Inbound Channel Performance, QoQ (Linear)	Watch Video
Deals Currently in Pipeline	Watch Video
Brand Aware Traffic Report	Watch Video
Marketing Time Lag - Days Between First Touch and New Revenue	Watch Video
Average Marketing Touchpoints per Closed Won Account	Watch Video
Cost of Acquisition (Paid)	Watch Video
Cost per SQL (Paid)	Watch Video
Sales Cycle Duration - Days Between Contact and Closed Won	Watch Video
Marketing Sourced Qualified Pipeline	Watch Video
Marketing Sourced Sales Qualified Leads	Watch Video
Channel Performance Using Linear	Watch Video
Increase Annual Contract Value	Watch Video
Increase Inbound New Logo Revenue	Watch Video
Increase Inbound Qualified Pipeline	Watch Video
Increased Segment [X] New Logo Penetration	Watch Video
Marketing Sourced Pipeline	Watch Video
New Logo Revenue	Watch Video