HockeyStack
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  • Getting Started
    • 👋Welcome to the Docs!
    • Product Onboarding
    • HockeyStack Implementation Scope: Reporting Product
  • Release Notes
    • May 5, 2025
    • April 21, 2025
    • April 14, 2025
    • April 7, 2025
    • March 31, 2025
    • March 24, 2025
    • March 14, 2025
    • March 6, 2025
    • February 28, 2025
    • February 17, 2025
  • Guides
    • ❓FAQ
      • Merging in HockeyStack
      • Why has my data changed?
      • Viewing form submissions by page
      • A touchpoint's influence on conversion rates
      • Average number of touchpoints
      • Self-reported attribution
      • Trend of Engagement Score
      • How do I see which individuals / companies are included in a metric?
      • What touchpoints get credit in attribution?
      • What object/integration is this field pulling from?
      • What is "Source"?
      • What is "UTM Source"?
      • What is "UTM Medium"?
      • What is an Action?
      • How can I add Salesforce Task object into Defined Properties?
      • How can I track offline events in HubSpot?
      • How can I use LinkedIn Impressions and Engagements in my reports?
      • Measuring sales and marketing penetration in an account list
      • Measuring number of engaged contacts per company
      • Offline conversions for ad platforms
      • Tracking progression on targets
      • Building a Campaign / Asset Grouping property
      • Percentage of high quality job titles by Channel
      • Measuring conversion rates
      • Building a goal that shows open opportunities
      • Number report: Funnel stages influenced by different types of marketing touchpoints
      • Best Practices for Lifecycle Tracking in Salesforce / HubSpot
      • Adding HubSpot form fills to defined properties
      • Does HockeyStack website pixel track US States?
      • Measuring Time Between Two Goals in HockeyStack
      • What is the HubSpot "email bounces" action?
      • Hiding Fields from your CRM in HockeyStack
      • How long does it take for a relation mapping to be ready to use?
      • Can I integrate multiple LinkedIn ads accounts?
      • Can I use Zapier for integrations with HockeyStack?
      • I created a new field in Salesforce (SFDC), but I don’t see it in HockeyStack. What should I do?
      • Using two similar fields in one breakdown
      • Why can't I map back to property?
      • GA4 vs. HockeyStack Website Data Tracking
      • How does HockeyStack deduplicate accounts?
      • How do Table Totals Work: Campaign vs Campaign Group?
      • Can I create one field that calculates the total ad spend + SFDC campaign spend?
      • HubSpot: Can I filter a goal on X object by Y object fields?
      • LinkedIn Impressions: Different Ways of Measuring
      • How to define Engaged Accounts and Engaged People?
      • Building a Campaign Grouping property
    • 🖥️Dashboard Building Guides
      • Business Overview Dashboard
      • CMO Dashboard
      • Website Analytics Dashboard
      • Paid Ads Dashboard
      • Google Ads Dashboard
      • LinkedIn Ads Dashboard
      • In-Person Events
      • ABM Live-Demo
      • Content/Organic Dashboard
      • Dashboards from Labs Reports
        • LinkedIn Ads Benchmarks
        • Google Ads Benchmarks
        • Q1 2024 Recap
        • G2 Impact 2024 Report
        • Website Benchmarks
  • Documentation
    • The HockeyStack Data Model
    • 🎯Goals
      • Funnel Stages Goals
      • Form Fill Goals
      • Page View Goals
      • Click Goals
      • Finding Out a Button's CSS Selector
      • Goals on the Task Object
      • Building an All Touchpoints (Channel) Goal
    • Defined Properties
    • Track Date Properties
    • 📊Reports
      • Building a Basic Report
      • Journeys Use Cases
      • Customer Touchpoint Hierarchy
      • Sequences
      • Lift Reports
      • Lift Analysis vs. Multi-Touch Attribution
      • Types of report filters and when to use them
      • Attribution Models
      • Attribution Lookback
      • Defining Custom Attribution Weights
      • Importing a Google Sheet to use as a Goal Column
      • Advanced Attribution Models
    • 🖥️Dashboards
    • Dashboard Filters
      • When to use AND vs. OR logic?
      • Using Regex
    • 🌠Journeys
      • Syncing journeys to CRM and Slack
    • 🥇Golden Paths
    • Funnels
    • Attribution Funnel
    • 👥Segments
    • ⚙️Settings
      • Account Reset Guide
      • Auto-tagging of URLs
      • Data Categorization in HockeyStack
      • Team Sharing
      • Tracking Multiple Domains
      • Excluding Users
      • Reporting Configuration
      • Multi-Factor Authentication
    • Advanced Data Connections
      • Account List Import
      • Property Relation Mappings
      • Sync Spend
      • Syncing spend from offline channels and campaigns
    • 🔃Audience Syncs
    • Send View updates to Webhooks
    • Odin AI
      • HockeyStack AI: Security, Privacy, and Responsible Use
  • DataSyncs
    • Connecting your Warehouse
      • Authenticate Snowflake
      • Authenticate Google Sheets
      • Authenticate BigQuery
      • Authenticate S3
        • Use an S3 User
        • Use an IAM Role
    • Configure a DataSync Import
    • Configure a DataSync Export
      • Data Export Schema
        • Raw Actions Export Schema
  • Integrations
    • Website Tracker
      • Google Tag Manager
      • WordPress
      • React
      • Troubleshooting
      • Reverting to Cookie-Based Tracking
      • Identifying Users
      • Tracking Custom Goals
    • Ad Platforms
      • LinkedIn Ads
      • Bing Ads
      • Capterra Ads
      • Google Ads
      • Facebook Ads
      • Tiktok Ads
      • Twitter Ads
      • StackAdapt Ads
      • Reddit Ads
      • AdRoll Ads
    • Analytics & Data Warehouse
      • Snowflake
      • Amazon Redshift
      • Google Bigquery
      • Amazon S3
      • Azure Databricks
    • CRMs
      • Salesforce
        • Properties Pulled from Salesforce
        • Salesforce Pulled Objects List
        • Sending Data to Salesforce
      • HubSpot
        • HubSpot Pulled Objects List
    • SSO
      • Azure AD
      • Google Workspace
      • Okta
    • ABM
      • Qualified
      • 6sense
      • Demandbase
      • Clearbit
      • Rollworks
      • G2 Intent
      • Stackadapt
    • Marketing Automation
      • Marketo
        • How to Find Your Marketo Account Details
        • Marketo Pulled Objects List
      • Pardot
      • HubSpot
        • HubSpot Pulled Objects List
    • Other Integrations
      • Calendly
      • Drift
      • Okta
      • Segment
      • Customer.io
  • Setting up your Data for import
    • Import Custom Actions
    • Import Website Actions
    • Import Properties
    • Import Metadata
  • Technical Details
    • ↖️Website Tracking
      • How Website Tracking Works
      • Cookieless Tracking
      • Bot Traffic
      • Privacy Policy
      • GDPR Compliance
    • ⚙️Data Processing from Integrations
    • 🧮Data Cleaning
  • Account Intelligence
    • ☕Getting Started
      • HockeyStack Implementation Scope: Account Intelligence Product
      • Salesforce
        • Salesforce Permissions
        • Salesforce iFrame Installation
        • Salesforce Sync Fields
    • 🏗️Workflows
      • Creating a Workflow
      • List of Workflows
      • Starter Workflow
      • Recurring Workflow Runs
      • Nodes
        • Transformations
          • Condition
          • AI for Accounts
          • Contact Discovery
          • Contact Enrichment
          • Branching
        • Destinations
          • Salesforce
          • HubSpot
          • Outreach
          • StackAdapt
          • Salesloft
          • LinkedIn
          • Pardot
    • 👀Views
      • Create a New View
    • 🔢Scoring
      • Data
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On this page
  • Goals Needed to Build this Dashboard:
  • Defined Properties Needed to Build this Dashboard
  • Reports Needed to Build this Dashboard
  1. Guides
  2. Dashboard Building Guides

LinkedIn Ads Dashboard

PreviousGoogle Ads DashboardNextIn-Person Events

Last updated 1 month ago

Read before building

Goals Needed to Build this Dashboard:

Lead Created Goal

MQL Goal

SQL Goal

SAO

SQO

Notes:

  • Deal and Opportunity could be used interchangeably in these examples

  • Goals, Properties, and Reports subject to your specific customization requirements :)

Defined Properties Needed to Build this Dashboard

Defined Properties

Resource

Channel (previously: Unified Channel) Property

Campaign (previously: Unified Campaign) Property

Reports Needed to Build this Dashboard

LinkedIn Spend

LinkedIn Impressed Accounts

LinkedIn Traffic

LinkedIn CPC

LinkedIn Influenced Leads

LinkedIn Cost per Lead

LinkedIn Influenced Qualified Leads

LinkedIn Cost per Qualified Lead

LinkedIn Influenced Deal Value Trend

LinkedIn Influenced Deal Trend

LinkedIn Cost Per Deal

LinkedIn Cost Per Won Deal

LinkedIn ROAS

Campaign Impressions

Ad Spend of Channel

Metrics for Non-LinkedIn Influenced Leads

Metrics for LinkedIn Influenced Leads

LinkedIn Creatives (Uniform Attribution)

LinkedIn Campaigns (Position Based Attribution)

LinkedIn Campaigns Groups (Time Decay Attribution)

🖥️
Track Date Properties
Step 2.3 Create your “Channel” (previously: Unified Channel) Property
https://www.loom.com/share/e4ef5230d2e7480e8f377f01d094ff64?sid=f7e30c87-a644-4640-9ff7-feccee30703a
https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7
https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289
https://www.loom.com/share/d83b25cbf6eb462aa951466bbc5b18fa?sid=50a44486-5651-4832-88a9-f95849292abe
https://www.loom.com/share/6c4b4cb90b1f4109bba6ebd53ebabe2c?sid=d6deec78-da36-405c-ae68-72b508bb01ed
https://docs.hockeystack.com/hockeystack-academy/102-implementation-guide/step-23-create-your-unified-channel-property
https://docs.hockeystack.com/guides/how-to-build-a-unified-campaign-property#block-eb9f2de5c2e341dba9d572ff11d46ce5
https://www.loom.com/share/d84a324c71a1481391de48b37f087c6e?sid=ee307e62-56c3-4b53-91fe-f0103b394ccd
https://www.loom.com/share/a6c91804e75b4ca58bc3bf574f348bdc?sid=e4543467-f87f-4349-9198-8642c5f36098
https://www.loom.com/share/d29aed4589914f7d83d14d81fb9aa7af?sid=434a78ad-e232-4e13-86f3-b415e64395f0
https://www.loom.com/share/b94f851797774dd09b0b7fc8f4516f0b?sid=eef9b9e4-f330-4232-9650-007f9561d588
https://www.loom.com/share/cbc1c505f6984e00a4b35f65a123a187?sid=f30d26e0-cc63-48a2-9374-acec98a5f680
https://www.loom.com/share/93dc6f147bb742f5b6150ee10e8e03f3?sid=29413243-d967-4dc8-91de-e4c25fa82846
https://www.loom.com/share/a9aae6092fd543a2932a59bbd0b837dd?sid=92499d9b-b20f-490a-8a2f-451e365ba707
https://www.loom.com/share/3d8f2a8b46e04508a7fe78999a235c5d?sid=9d28b631-18e0-40fa-aeb4-ab1046a83cdb
https://www.loom.com/share/28e5e3949b8042958f6bececdcf86888?sid=0defb4bd-765a-4591-bc13-a5d4edd22cd0
https://www.loom.com/share/e19be15d4959457ba5ce038c38bbf654?sid=0abfc97d-a9a0-4137-9ac6-8d79fcf7ab58
https://www.loom.com/share/654ea22847cc40589f39f759f88960ed?sid=cc435daf-c068-48b3-ae3e-259e2f1c2f6c
https://www.loom.com/share/3fe10c753d4a4ecbb36cb2d3965eb983?sid=9058734e-4a3a-49cc-8a10-098239c690bb
https://www.loom.com/share/aeda079b24924d7893b4be7a444fc961?sid=f07f998b-34c5-4d08-a188-7933954a062e
https://www.loom.com/share/25fea34ec57649b497effb31f1f160a8?sid=a5a6830e-0389-4743-8d67-a9a8a0a194a7
https://www.loom.com/share/9ea793fcb564429c8a2c2612a5cbfb3a?sid=8eacbaf2-32d1-4c52-8f61-94abbe23ee32
https://www.loom.com/share/afaf4806fd8d4be0ae61991b812846c8?sid=fa6c4171-873d-4bcd-9998-d69e84723750
https://www.loom.com/share/8c04470160e8447cb8436377e3f9165e?sid=a4c5ce5b-35d7-4254-b1cf-3847001e14f0
https://www.loom.com/share/0ed113f175e24d26bbaaaa5346c5f0fb?sid=2d3f8313-38de-412f-9d06-1a0b508cdc1e
https://www.loom.com/share/bb8e591cb8534938b7693fa6f3352635?sid=0e2ff531-306e-4105-bc69-6df3a72be3c5
https://www.loom.com/share/2d9483086e9d46c49ae25819b291b45e?sid=6d314040-1983-41cf-8711-6815502ed8d4