LinkedIn Impressions: Different Ways of Measuring

When analyzing LinkedIn impressions in HockeyStack, it’s important to note that impression counts may vary depending on the data source used. When using the LinkedIn Ads List integration goal, impression data is pulled directly from LinkedIn’s API. Due to LinkedIn’s privacy constraints, impression metrics with a value of 2 or less are not included in the data. This may result in lower impression counts when compared to filtering Impressions by Ad Network = LinkedIn. For accurate analysis, ensure you're comparing data from the same source and be aware of these limitations when using the LinkedIn Ads Account List integration.