What is an Action?
An Action represents a timestamped interaction within a customer or account journey.
An action can be performed by a User (Customer) or a Company.
Each action is recorded as a row in the dataset.
Each action has associated properties, which describe the characteristics of that specific interaction.
Example:
Row = Action: "Form Submitted on Product Page at 10:42 AM"
Action Properties = Details about the action: UTM Source: Google, Page URL: /product, Location: US
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