# What is an Action?

An Action represents a timestamped interaction within a customer or account journey. 

* An action can be performed by a User (Customer) or a Company.
* Each action is recorded as a row in the dataset.
* Each action has associated properties, which describe the **characteristics** of that specific interaction.

Example:

* **Row** = Action: "Form Submitted on Product Page at 10:42 AM"
* **Action Properties** = Details about the action: UTM Source: Google, Page URL: /product, Location: US