What is an Action?

An Action represents a timestamped interaction within a customer or account journey.

• An action can be performed by a User (Customer) or a Company.

• Each action is recorded as a row in the dataset.

• Each action has associated properties, which describe the characteristics of that specific interaction.

Example:

• Row = Action: "Form Submitted on Product Page at 10:42 AM"

• Action Properties = Details about the action: UTM Source: Google, Page URL: /product, Location: US