LinkedIn Ads Dashboard

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Read before building Track Date Properties Step 2.3 Create your “Unified Channel” Property

Goals Needed to Build this Dashboard:

Lead Created Goal

https://www.loom.com/share/e4ef5230d2e7480e8f377f01d094ff64?sid=f7e30c87-a644-4640-9ff7-feccee30703a

MQL Goal

https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7

SQL Goal

https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289

SAO

https://www.loom.com/share/d83b25cbf6eb462aa951466bbc5b18fa?sid=50a44486-5651-4832-88a9-f95849292abe

SQO

https://www.loom.com/share/6d420aeb37f4445793734e89a96e9cff?sid=706ea2b5-4a5f-43db-8e4f-5a7e89f84ef0

Closed Won

https://www.loom.com/share/6c4b4cb90b1f4109bba6ebd53ebabe2c?sid=d6deec78-da36-405c-ae68-72b508bb01ed

Notes: • Deal and Opportunity could be used interchangeably in these examples • Goals, Properties, and Reports subject to your specific customization requirements :)

Defined Properties Needed to Build this Dashboard

Defined Properties	Resource
Unified Channel Property	https://docs.hockeystack.com/hockeystack-academy/102-implementation-guide/step-23-create-your-unified-channel-property
Unified Campaign Property	https://docs.hockeystack.com/guides/how-to-build-a-unified-campaign-property#block-eb9f2de5c2e341dba9d572ff11d46ce5

Reports Needed to Build this Dashboard

LinkedIn Spend

https://www.loom.com/share/d84a324c71a1481391de48b37f087c6e?sid=ee307e62-56c3-4b53-91fe-f0103b394ccd

LinkedIn Impressed Accounts

https://www.loom.com/share/a6c91804e75b4ca58bc3bf574f348bdc?sid=e4543467-f87f-4349-9198-8642c5f36098

LinkedIn Traffic

https://www.loom.com/share/d29aed4589914f7d83d14d81fb9aa7af?sid=434a78ad-e232-4e13-86f3-b415e64395f0

LinkedIn CPC

https://www.loom.com/share/b94f851797774dd09b0b7fc8f4516f0b?sid=eef9b9e4-f330-4232-9650-007f9561d588

LinkedIn Influenced Leads

https://www.loom.com/share/cbc1c505f6984e00a4b35f65a123a187?sid=f30d26e0-cc63-48a2-9374-acec98a5f680

LinkedIn Cost per Lead

https://www.loom.com/share/93dc6f147bb742f5b6150ee10e8e03f3?sid=29413243-d967-4dc8-91de-e4c25fa82846

LinkedIn Influenced Qualified Leads

https://www.loom.com/share/a9aae6092fd543a2932a59bbd0b837dd?sid=92499d9b-b20f-490a-8a2f-451e365ba707

LinkedIn Cost per Qualified Lead

https://www.loom.com/share/3d8f2a8b46e04508a7fe78999a235c5d?sid=9d28b631-18e0-40fa-aeb4-ab1046a83cdb

LinkedIn Influenced Deal Value Trend

https://www.loom.com/share/28e5e3949b8042958f6bececdcf86888?sid=0defb4bd-765a-4591-bc13-a5d4edd22cd0

LinkedIn Influenced Deal Trend

https://www.loom.com/share/e19be15d4959457ba5ce038c38bbf654?sid=0abfc97d-a9a0-4137-9ac6-8d79fcf7ab58

LinkedIn Cost Per Deal

https://www.loom.com/share/654ea22847cc40589f39f759f88960ed?sid=cc435daf-c068-48b3-ae3e-259e2f1c2f6c

LinkedIn Cost Per Won Deal

https://www.loom.com/share/3fe10c753d4a4ecbb36cb2d3965eb983?sid=9058734e-4a3a-49cc-8a10-098239c690bb

LinkedIn ROAS

https://www.loom.com/share/aeda079b24924d7893b4be7a444fc961?sid=f07f998b-34c5-4d08-a188-7933954a062e

Campaign Impressions

https://www.loom.com/share/25fea34ec57649b497effb31f1f160a8?sid=a5a6830e-0389-4743-8d67-a9a8a0a194a7

Ad Spend of Channel

https://www.loom.com/share/9ea793fcb564429c8a2c2612a5cbfb3a?sid=8eacbaf2-32d1-4c52-8f61-94abbe23ee32

Metrics for Non-LinkedIn Influenced Leads

https://www.loom.com/share/afaf4806fd8d4be0ae61991b812846c8?sid=fa6c4171-873d-4bcd-9998-d69e84723750

Metrics for LinkedIn Influenced Leads

https://www.loom.com/share/8c04470160e8447cb8436377e3f9165e?sid=a4c5ce5b-35d7-4254-b1cf-3847001e14f0

LinkedIn Creatives (Uniform Attribution)

https://www.loom.com/share/0ed113f175e24d26bbaaaa5346c5f0fb?sid=2d3f8313-38de-412f-9d06-1a0b508cdc1e

LinkedIn Campaigns (Position Based Attribution)

https://www.loom.com/share/bb8e591cb8534938b7693fa6f3352635?sid=0e2ff531-306e-4105-bc69-6df3a72be3c5

LinkedIn Campaigns Groups (Time Decay Attribution)

https://www.loom.com/share/2d9483086e9d46c49ae25819b291b45e?sid=6d314040-1983-41cf-8711-6815502ed8d4