HockeyStack Documentation

Roman Krs's Google Ads Dashboard

Original Post: https://hockeystack.com/templates/roman-krs-google-ads-dashboard

Goals Needed to Build this Dashboard:

Notes: • Deal and Opportunity could be used interchangeably in these examples • Goals, Properties, and Reports subject to your specific customization requirements :)

Defined Properties Needed to Build this Dashboard

Defined Properties
Resource
Unified Channel Property
https://docs.hockeystack.com/hockeystack-academy/102-implementation-guide/step-23-create-your-unified-channel-property
Unified Campaign Property
https://docs.hockeystack.com/guides/how-to-build-a-unified-campaign-property#block-eb9f2de5c2e341dba9d572ff11d46ce5
High Intent Pages
https://www.loom.com/share/0de889d5ddce405ba5e51a9070408f04?sid=cc32c7c4-030b-4312-858e-022b1e5f213a
Region
https://www.loom.com/share/d45f6e804f0e47e3b1f57cb1bcfa51a1?sid=c37f7024-1280-491f-bdc2-6284e8a41403
Keywords
https://www.loom.com/share/ad37bb1a62c3487585d99e3a4212230c?sid=48898710-27c7-4c17-87b5-6efdf1b3e83e

Reports Needed to Build this Dashboard

Region Performance (Direct)

https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=2f89ded2-7f5c-4398-965b-49a77056114b

User Journey with Google Ads

https://www.loom.com/share/f23adf1a8a3349dc80c6c849fa5146f3?sid=b1a9c60f-4c86-4e58-8151-de3709913a3b

Lift of Keywords on Closed Won

https://www.loom.com/share/fcc5ee30993340948e3567a403f816d7?sid=c52fb838-f060-483e-b900-15ccd4640c7d

Lift of Keywords on Pipeline

https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=9f4cdfc5-59b7-4e25-b050-a673c1818b22

Lift of Keywords on Leads

https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=9f4cdfc5-59b7-4e25-b050-a673c1818b22

Conversion Rates Linear

https://www.loom.com/share/97b1b1682ba34ea98eb4e95e82ecae0c?sid=ed47811e-2c09-4fff-bfbd-0635d6de12ab

SRA Mentioning Google

https://www.loom.com/share/14bf803a59b44f6e83b1eabd95af9cd5?sid=fd871d21-a631-4b39-b4fd-649f5c3e34a8

Google Website Visits Until Closed Won

https://www.loom.com/share/842537b9db7245248fdaf52f87831939?sid=68f06f19-7b88-4c4d-bcca-e5aafea13910

Google Website Visits until Lead

https://www.loom.com/share/7b37bc828a62400ba436acb519d5f7eb?sid=f4b44997-fb65-4c16-a8f5-829743daddfc

Google Website Visits Until Deal

https://www.loom.com/share/69094f39eba44aa3aca0972fb8c8ee92?sid=0f94d8fc-8854-421d-afbb-94fb8ad9d44b

Direct Conversion Rates

https://www.loom.com/share/dd5449bb6eed401698db28634dd0cc1c?sid=46f59576-5daf-476a-8449-4c335bbcd744

Direct Conversions / Demo

https://www.loom.com/share/abc14ba1edc34823b20e1fd80d015ad3?sid=d2ef1bed-a21b-489d-b738-5e2d7627bb66

Channel Metrics over Time

https://www.loom.com/share/ceb33096875748c8a18b276e084c199b?sid=c573a585-3faa-44da-ba8e-fadf5d2f6132

Cost Per Aquisition

https://www.loom.com/share/eb926073c72948349aad9f51e511e106?sid=d5194170-955a-41de-b69a-f509cce9c241

Conversion Rate

https://www.loom.com/share/3b32c8212b60468a894939851294c567?sid=ba05961c-abe1-490c-9415-f582bd36ade6

Spent - USA

https://www.loom.com/share/4cac962952e14eb3b4cdabfe40c391ed?sid=449982ed-9a45-4bcb-a16d-af6e4b701a0f

Campaign Performance (Direct)

https://www.loom.com/share/98022eaba594451ebbd79fefabea86de?sid=c189fb05-8aee-4d72-8efb-13c411455027

Keywords Performance (Direct)

https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=2f89ded2-7f5c-4398-965b-49a77056114b