Touchpoint Type is an action property that helps distinguish between different categories of sales and marketing actions.
Below is a full list:
Touchpoint Type | Conditions |
Website Session | Action Type = "start-session" |
Pageview | Action Type = "enter-page" |
Form Submission | Action Type = "onsubmit" |
Ad Impression | Action Name = "LinkedIn Ads Impressions Changed" AND Action Type = "custom" |
Ad Engagement | Action Name = "LinkedIn Ads Ad Engagements Changed" AND Action Type = "custom" |
Campaign Subscription | (
Action Name = "Campaign Subscription Created" OR
Action Name = "Campaign Subscription Updated"
) AND Action Type = "custom" |
Call | Action Name = "Call Created" AND Action Type = "custom" |
Meeting | Action Name = "Meeting Created" AND Action Type = "custom" |
Send Sales Email | (
Action Name = "Email Created" OR
(Action Name = "Email Sent" AND Integration = "Salesforce")
) AND Action Type = "custom" |
Send Marketing Email | Action Name = "Email Sent" AND Action Type = "custom" |
Open Marketing Email | (Action Name = "Email Opened" OR Action Name = "Open Email") AND Action Type = "custom" |