HockeyStack Documentation

Step 2.0 - Intro to your first attribution report

In step 2, you will be building your first channel attribution report.

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To do this, we need to create:

  • The definition of a “Marketing Channel”
  • The definitions of your KPIs to add as columns to this report.
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Read the below article on our data model before proceeding to Step 2.1:The HockeyStack data model