HockeyStack Documentation

Showing a Goal’s Influence on Conversion Rates

Pre-requisites

  • Create the goal for which you want to analyze the impact. In this example we are using Blog Views as the Goal. You can use anything.

Step 1: Build the Touchpoint-Influenced Table

Step 2: Build the Non-Touchpoint-Influenced Table

Step 3: Add them to your dashboard for easy comparison

image

How to interpret the data?

If you see that one of the conversion rates is significantly higher for Touchpoint-Influenced than Non-Touchpoint Influenced, then the touchpoint is impacting that KPI.