Demandbase

HockeyStack’s Demandbase integration ties anonymous visitors that land on your website to their companies, including company firmographics, Demandbase intent data, Demandbase stage, and Demandbase ICP fit. This data is automatically connected to any other company-related data from your CRM, marketing automation, LinkedIn Ads Impressions, and more.

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Connecting to Demandbase

If you are already a Demandbase user, our tracking script can automatically leverage this so you don't need to do any additional setup to connect Demandbase.

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Property List Pulled from Demandbase

• _company_domain_

• _company_name_

• _company_annual_revenue_

• _company_country_

• _company_number_of_employees_

• _company_industry_

• _demandbase_confidence_

• _demandbase_stage_

• _demandbase_intent_score_

• _demandbase_profile_score_

• _demandbase_profile_fit_

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Reverse IP Lookup

With Demandbase’s reverse IP database, you can identify the companies visiting your website and track their journeys:

You can also segment these journeys (and all other reports) by company tiers, segments, and additional properties from Demandbase and your CRM.