G2 Intent

HockeyStack’s G2 Intent integration allows you to understand G2 views’ impact on revenue, see a trend of your performance on G2 for ICP companies, and give your Sales team high intent leads based on the data.

Connection

Prerequisites:

• A compatible G2 paid subscription

Navigate to HockeyStack > Settings > API & Integrations and click “Connect” next to G2 Intent. This will ask you for an API key. You can obtain your API key by going to API Tokens & Apps in your G2 admin panel, and creating a new token or reusing an existing one.

Data Pull Frequency

Data is pulled every 24 hours.

Pulled Data

G2 Company Profile

Internally, G2 stores information on each prospective company and scores them based on their engagement with your company. These are pulled as Company Properties into HockeyStack.

Action Name: Company Updated

• Action Date: Last Seen At Date

• User Properties:

  Property

  Company ID

• Shared Properties:

  • Companies

    Property

    G2 Activity Level

    G2 Buying Stage

    G2 Category Pageviews

    G2 Company Annual Revenue

    G2 Company Country

    G2 Company Description

    G2 Company Domain

    G2 Company Id

    G2 Company Name

    G2 Company Number Of Employees

    G2 Company State

    G2 Comparison Pageviews

    G2 Competitor Pageviews

    G2 Direct Pageviews

    G2 Intent Score

    G2 Last Seen At

    G2 Pricing Pageviews

    G2 Product Profile Pageviews

    G2 Sponsored Content Pageviews

    G2 Total Pageviews

    G2 Visitor Count

    Company Id

    Company Name

    Company Domain

    Company Country

Intent Events

G2 shares data with HockeyStack about prospects visiting a category page, a competitor page, your company’s profile, etc. These are pulled in as actions.

Note: Intent Events are only available from the point you connect the integration, and not historically.

Action Name: Event Created

• Action Date: Event Date

• Action Properties:

  Property

  G2 Visitor ID

  G2 Event ID

  G2 Event Tag

  G2 Event Title

  G2 Event URL

  G2 Event Products

  G2 Event Categories

  G2 Company ID

G2 Event Tag refers to the type of intent signal (i.e. type of page visited). It may include the below and more:

G2 Event Title shows the title of the page where the signal was received, whereas G2 Event URL shows the URL.

G2 Event Products shows any specific products related to the signal (competitive, or your own product).

G2 Event Categories shows any specific categories related to the signal.

• User Properties:

  Property

  Company ID

• Shared Properties:

  • Companies

    Property

    G2 Activity Level

    G2 Buying Stage

    G2 Category Pageviews

    G2 Company Annual Revenue

    G2 Company Country

    G2 Company Description

    G2 Company Domain

    G2 Company Id

    G2 Company Name

    G2 Company Number Of Employees

    G2 Company State

    G2 Comparison Pageviews

    G2 Competitor Pageviews

    G2 Direct Pageviews

    G2 Intent Score

    G2 Last Seen At

    G2 Pricing Pageviews

    G2 Product Profile Pageviews

    G2 Sponsored Content Pageviews

    G2 Total Pageviews

    G2 Visitor Count

    Company Id

    Company Name

    Company Domain

    Company Country