# Demandbase

HockeyStack’s Demandbase integration ties anonymous visitors that land on your website to their companies, including company firmographics, Demandbase intent data, Demandbase stage, and Demandbase ICP fit. This data is automatically connected to any other company-related data from your CRM, marketing automation, LinkedIn Ads Impressions, and more.

***

#### Connecting to Demandbase

If you are already a Demandbase user, our tracking script can automatically leverage this so you don't need to do any additional setup to connect Demandbase.

***

#### Property List Pulled from Demandbase

* `_company_domain_`
* `_company_name_`
* `_company_annual_revenue_`
* `_company_country_`
* `_company_number_of_employees_`
* `_company_industry_`
* `_demandbase_confidence_`
* `_demandbase_stage_`
* `_demandbase_intent_score_`
* `_demandbase_profile_score_`
* `_demandbase_profile_fit_`

***

#### Reverse IP Lookup

With Demandbase’s reverse IP database, you can identify the companies visiting your website and track their journeys:

You can also segment these journeys (and all other reports) by company tiers, segments, and additional properties from Demandbase and your CRM.

***

**Pulling in Demandbase Display Data**

If you would like to pull in Display data from Demandbase into HockeyStack you can use Data Stream to push that Display data into your data warehouse.

Once that data is in your data warehouse, we can import it into HockeyStack.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.hockeystack.com/integrations/abm/demandbase.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
