Rollworks

HockeyStack’s Rollworks integration becomes active automatically once you add the HockeyStack tracking script to your website. This integration identifies visitors at the company level and enriches your visitor profiles with valuable account-specific data.

How It Works

When a visitor arrives from a Rollworks-identified account, HockeyStack updates the visitor profile with the following properties:

company_id: 'rollworks_' + (identityObject.rollworks_domain || identityObject.rollworks_company_name),
company_name: identityObject.rollworks_company_name,
company_domain: identityObject.rollworks_domain,
company_industry: identityObject.rollworks_company_industry,
company_number_of_employees: identityObject.rollworks_company_size,
company_annual_revenue: identityObject.rollworks_company_revenue,

rollworks_domain: object.domain,
rollworks_company_name: object.company_name,
rollworks_company_industry: object.company_industry,
rollworks_company_revenue: object.company_revenue,
rollworks_company_size: object.company_size,
rollworks_account_lists: object.account_lists,
rollworks_journey_stage: object.journey_stage

These fields give you granular insight into each visitor’s associated company, including domain, industry, size, and revenue.

Using Rollworks Data in Reporting

Once Rollworks data is captured, you can incorporate those properties into HockeyStack’s reports, funnels, and segments. Here are a few examples:

• Compare Audience Segments: Evaluate how Rollworks-identified visitors engage with your site compared to general visitors.

• Funnel Analysis by Account: Filter funnel reports by company_domain or company_name to see how specific accounts progress through your marketing or sales funnels.

• Landing Page Performance: Analyze which pages resonate most with targeted accounts by segmenting traffic based on Rollworks account data.

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If you have any questions about setting up or troubleshooting this integration, feel free to contact our support team. We’ll be happy to help you make the most of your Rollworks data in HockeyStack.