> For the complete documentation index, see [llms.txt](https://docs.hockeystack.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hockeystack.com/integrations/abm/rollworks.md). # Rollworks HockeyStack’s Rollworks integration becomes active automatically once you add the HockeyStack tracking script to your website. This integration identifies visitors at the company level and enriches your visitor profiles with valuable account-specific data. ### How It Works When a visitor arrives from a Rollworks-identified account, HockeyStack updates the visitor profile with the following properties: ```markdown company_id: 'rollworks_' + (identityObject.rollworks_domain || identityObject.rollworks_company_name), company_name: identityObject.rollworks_company_name, company_domain: identityObject.rollworks_domain, company_industry: identityObject.rollworks_company_industry, company_number_of_employees: identityObject.rollworks_company_size, company_annual_revenue: identityObject.rollworks_company_revenue, rollworks_domain: object.domain, rollworks_company_name: object.company_name, rollworks_company_industry: object.company_industry, rollworks_company_revenue: object.company_revenue, rollworks_company_size: object.company_size, rollworks_account_lists: object.account_lists, rollworks_journey_stage: object.journey_stage ``` These fields give you granular insight into each visitor’s associated company, including domain, industry, size, and revenue. ### Using Rollworks Data in Reporting Once Rollworks data is captured, you can incorporate those properties into HockeyStack’s reports, funnels, and segments. Here are a few examples: * **Compare Audience Segments:** Evaluate how Rollworks-identified visitors engage with your site compared to general visitors. * **Funnel Analysis by Account:** Filter funnel reports by `company_domain` or `company_name` to see how specific accounts progress through your marketing or sales funnels. * **Landing Page Performance:** Analyze which pages resonate most with targeted accounts by segmenting traffic based on Rollworks account data. *** If you have any questions about setting up or troubleshooting this integration, feel free to contact our support team. We’ll be happy to help you make the most of your Rollworks data in HockeyStack. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.hockeystack.com/integrations/abm/rollworks.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.