HockeyStack
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  • Getting Started
    • 👋Welcome to the Docs!
    • Product Onboarding
    • HockeyStack Implementation Scope: Reporting Product
  • Release Notes
    • May 5, 2025
    • April 21, 2025
    • April 14, 2025
    • April 7, 2025
    • March 31, 2025
    • March 24, 2025
    • March 14, 2025
    • March 6, 2025
    • February 28, 2025
    • February 17, 2025
  • Guides
    • ❓FAQ
      • Merging in HockeyStack
      • Why has my data changed?
      • Viewing form submissions by page
      • A touchpoint's influence on conversion rates
      • Average number of touchpoints
      • Self-reported attribution
      • Trend of Engagement Score
      • How do I see which individuals / companies are included in a metric?
      • What touchpoints get credit in attribution?
      • What object/integration is this field pulling from?
      • What is "Source"?
      • What is "UTM Source"?
      • What is "UTM Medium"?
      • What is an Action?
      • How can I add Salesforce Task object into Defined Properties?
      • How can I track offline events in HubSpot?
      • How can I use LinkedIn Impressions and Engagements in my reports?
      • Measuring sales and marketing penetration in an account list
      • Measuring number of engaged contacts per company
      • Offline conversions for ad platforms
      • Tracking progression on targets
      • Building a Campaign / Asset Grouping property
      • Percentage of high quality job titles by Channel
      • Measuring conversion rates
      • Building a goal that shows open opportunities
      • Number report: Funnel stages influenced by different types of marketing touchpoints
      • Best Practices for Lifecycle Tracking in Salesforce / HubSpot
      • Adding HubSpot form fills to defined properties
      • Does HockeyStack website pixel track US States?
      • Measuring Time Between Two Goals in HockeyStack
      • What is the HubSpot "email bounces" action?
      • Hiding Fields from your CRM in HockeyStack
      • How long does it take for a relation mapping to be ready to use?
      • Can I integrate multiple LinkedIn ads accounts?
      • Can I use Zapier for integrations with HockeyStack?
      • I created a new field in Salesforce (SFDC), but I don’t see it in HockeyStack. What should I do?
      • Using two similar fields in one breakdown
      • Why can't I map back to property?
      • GA4 vs. HockeyStack Website Data Tracking
      • How does HockeyStack deduplicate accounts?
      • How do Table Totals Work: Campaign vs Campaign Group?
      • Can I create one field that calculates the total ad spend + SFDC campaign spend?
      • HubSpot: Can I filter a goal on X object by Y object fields?
      • LinkedIn Impressions: Different Ways of Measuring
      • How to define Engaged Accounts and Engaged People?
      • Building a Campaign Grouping property
    • 🖥️Dashboard Building Guides
      • Business Overview Dashboard
      • CMO Dashboard
      • Website Analytics Dashboard
      • Paid Ads Dashboard
      • Google Ads Dashboard
      • LinkedIn Ads Dashboard
      • In-Person Events
      • ABM Live-Demo
      • Content/Organic Dashboard
      • Dashboards from Labs Reports
        • LinkedIn Ads Benchmarks
        • Google Ads Benchmarks
        • Q1 2024 Recap
        • G2 Impact 2024 Report
        • Website Benchmarks
  • Documentation
    • The HockeyStack Data Model
    • 🎯Goals
      • Funnel Stages Goals
      • Form Fill Goals
      • Page View Goals
      • Click Goals
      • Finding Out a Button's CSS Selector
      • Goals on the Task Object
      • Building an All Touchpoints (Channel) Goal
    • Defined Properties
    • Track Date Properties
    • 📊Reports
      • Building a Basic Report
      • Journeys Use Cases
      • Customer Touchpoint Hierarchy
      • Sequences
      • Lift Reports
      • Lift Analysis vs. Multi-Touch Attribution
      • Types of report filters and when to use them
      • Attribution Models
      • Attribution Lookback
      • Defining Custom Attribution Weights
      • Importing a Google Sheet to use as a Goal Column
      • Advanced Attribution Models
    • 🖥️Dashboards
    • Dashboard Filters
      • When to use AND vs. OR logic?
      • Using Regex
    • 🌠Journeys
      • Syncing journeys to CRM and Slack
    • 🥇Golden Paths
    • Funnels
    • Attribution Funnel
    • 👥Segments
    • ⚙️Settings
      • Account Reset Guide
      • Auto-tagging of URLs
      • Data Categorization in HockeyStack
      • Team Sharing
      • Tracking Multiple Domains
      • Excluding Users
      • Reporting Configuration
      • Multi-Factor Authentication
    • Advanced Data Connections
      • Account List Import
      • Property Relation Mappings
      • Sync Spend
      • Syncing spend from offline channels and campaigns
    • 🔃Audience Syncs
    • Send View updates to Webhooks
    • Odin AI
      • HockeyStack AI: Security, Privacy, and Responsible Use
  • DataSyncs
    • Connecting your Warehouse
      • Authenticate Snowflake
      • Authenticate Google Sheets
      • Authenticate BigQuery
      • Authenticate S3
        • Use an S3 User
        • Use an IAM Role
    • Configure a DataSync Import
    • Configure a DataSync Export
      • Data Export Schema
        • Raw Actions Export Schema
  • Integrations
    • Website Tracker
      • Google Tag Manager
      • WordPress
      • React
      • Troubleshooting
      • Reverting to Cookie-Based Tracking
      • Identifying Users
      • Tracking Custom Goals
    • Ad Platforms
      • LinkedIn Ads
      • Bing Ads
      • Capterra Ads
      • Google Ads
      • Facebook Ads
      • Tiktok Ads
      • Twitter Ads
      • StackAdapt Ads
      • Reddit Ads
      • AdRoll Ads
    • Analytics & Data Warehouse
      • Snowflake
      • Amazon Redshift
      • Google Bigquery
      • Amazon S3
      • Azure Databricks
    • CRMs
      • Salesforce
        • Properties Pulled from Salesforce
        • Salesforce Pulled Objects List
        • Sending Data to Salesforce
      • HubSpot
        • HubSpot Pulled Objects List
    • SSO
      • Azure AD
      • Google Workspace
      • Okta
    • ABM
      • Qualified
      • 6sense
      • Demandbase
      • Clearbit
      • Rollworks
      • G2 Intent
      • Stackadapt
    • Marketing Automation
      • Marketo
        • How to Find Your Marketo Account Details
        • Marketo Pulled Objects List
      • Pardot
      • HubSpot
        • HubSpot Pulled Objects List
    • Other Integrations
      • Calendly
      • Drift
      • Okta
      • Segment
      • Customer.io
  • Setting up your Data for import
    • Import Custom Actions
    • Import Website Actions
    • Import Properties
    • Import Metadata
  • Technical Details
    • ↖️Website Tracking
      • How Website Tracking Works
      • Cookieless Tracking
      • Bot Traffic
      • Privacy Policy
      • GDPR Compliance
    • ⚙️Data Processing from Integrations
    • 🧮Data Cleaning
  • Account Intelligence
    • ☕Getting Started
      • HockeyStack Implementation Scope: Account Intelligence Product
      • Salesforce
        • Salesforce Permissions
        • Salesforce iFrame Installation
        • Salesforce Sync Fields
    • 🏗️Workflows
      • Creating a Workflow
      • List of Workflows
      • Starter Workflow
      • Recurring Workflow Runs
      • Nodes
        • Transformations
          • Condition
          • AI for Accounts
          • Contact Discovery
          • Contact Enrichment
          • Branching
        • Destinations
          • Salesforce
          • HubSpot
          • Outreach
          • StackAdapt
          • Salesloft
          • LinkedIn
          • Pardot
    • 👀Views
      • Create a New View
    • 🔢Scoring
      • Data
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On this page
  • Account
  • Salesforce Object: Lead
  • Salesforce Object: Opportunity
  • Salesforce Object: Campaign Member
  • Salesforce Object: Task
  • Salesforce Object: Contact
  • Salesforce Object: Event
  1. Integrations
  2. CRMs
  3. Salesforce

Properties Pulled from Salesforce

Account

Action: Company Created / Updated

  • Action Name: "Company Created" / "Company Updated"

  • Action Date: Salesforce Field CreatedDate / LastModifiedDate

HockeyStack Property

Salesforce Field

company_id

Id

company_name

Name

company_domain

Website

company_industry

Industry

company_type

Type

company_number_of_employees

NumberOfEmployees

company_annual_revenue

AnnualRevenue

company_country

BillingCountryCode, BillingCountry, BillingAddress.country

company_description

Description

company_owner_email

Owner.Email

company_owner_id

company_owner_name

Action: Company Property Changed

  • Action Name: "Company Property Changed"

  • Action Date: Salesforce Field PropertyChangeDate

HockeyStack Property

Salesforce Field

new_value

NewValue

old_value

OldValue

property

Property

Salesforce Object: Lead

Action: Lead Created / Updated

  • Action Name: "Lead Created" / "Lead Updated"

  • Action Date: Salesforce Field CreatedDate / LastModifiedDate

HockeyStack Property

Salesforce Field

contact_id

Id

contact_name

Name

contact_email

Email

contact_title

Title

contact_created_at

CreatedDate

contact_source

LeadSource

contact_status

Status

contact_owner_email

Owner.Email

contact_owner_id

contact_owner_name

company_id

(Derived from email domain and internal matching logic)

Action: Lead Property Changed

  • Action Name: "Lead Property Changed"

  • Action Date: Salesforce Field PropertyChangeDate

HockeyStack Property

Salesforce Field

new_value

NewValue

old_value

OldValue

property

Property

Salesforce Object: Opportunity

Action: Deal Created / Updated

  • Action Name: "Deal Created" / "Deal Updated"

  • Action Date: Salesforce Field CreatedDate / LastModifiedDate

HockeyStack Property

Salesforce Field

deal_id

Id

deal_name

Name

deal_amount

Amount

deal_close_date

CloseDate

deal_expected_revenue

ExpectedRevenue

deal_source

LeadSource

deal_probability

Probability

deal_stage

StageName

deal_type

Type

deal_owner_email

Owner.Email

deal_owner_id

deal_owner_name

salesforce__opportunity_record_type_id

salesforce__opportunity_record_type_name

Action: Deal Stage Updated

  • Action Name: "Deal Moved to <StageName>"

  • Action Date: Salesforce Field LastStageChangeDate / CreatedDate

HockeyStack Property

Salesforce Field

deal_stage

StageName

deal_is_won

IsWon

deal_is_closed

IsClosed

Action: Deal Property Changed

  • Action Name: "Deal Property Changed"

  • Action Date: Salesforce Field PropertyChangeDate

HockeyStack Property

Salesforce Field

new_value

NewValue

old_value

OldValue

property

Property

Salesforce Object: Campaign Member

Action: Campaign Subscription Created / Updated

  • Action Name: "Campaign Subscription Created" / "Campaign Subscription Updated"

  • Action Date: Salesforce Field CreatedDate / LastModifiedDate

HockeyStack Property

Salesforce Field

campaign_member_id

Id

campaign_member_responded

HasResponded

campaign_member_status

Status

campaign_id

CampaignId

campaign_name

campaign_type

Campaign.Type

campaign_status

Campaign.Status

campaign_member_currency

CurrencyIsoCode

campaign_currency

Campaign.CurrencyIsoCode

Salesforce Object: Task

Action: Email / Call / Task Created

  • Action Name: "Email / Call / Task Created"

  • Action Date: Salesforce Field CompletedDateTime

HockeyStack Property

Salesforce Field

task_id

Id

email_subject / call_subject

Subject

call_disposition

CallDisposition

call_type

CallType

task_owner_id

task_owner_email

OwnerId.SenderEmail

task_owner_name

OwnerId.Username

Salesforce Object: Contact

Action: Contact Created / Updated

  • Action Name: "Contact Created" / “Contact Updated”

  • Action Date: Salesforce Field CreatedDate / LastModifiedDate

HockeyStack Property

Salesforce Field

contact_id

Id

contact_name

Name

contact_email

Email

contact_title

Title

contact_created_at

CreatedDate

contact_source

LeadSource

contact_owner_email

Owner.Email

contact_owner_id

contact_owner_name

company_id

AccountId

Action: Contact Property Changed

  • Action Name: "Contact Property Changed"

  • Action Date: Salesforce Field PropertyChangeDate

HockeyStack Property

Salesforce Field

new_value

NewValue

old_value

OldValue

property

Property

Salesforce Object: Event

Action: Event Created / Updated

  • Action Name: "Event Created" / “Event Updated”

  • Action Date: Salesforce Field CreatedDate / LastModifiedDate

HockeyStack Property

Salesforce Field

event_id

Id

event_description

Description

event_duration

DurationInMinutes

event_type

Type

event_subtype

EventSubtype

event_location

Location

event_subject

Subject

event_owner_id

event_owner_email

OwnerId.SenderEmail

Action: Event Completed

  • Action Name: "Event Completed"

  • Action Date: Salesforce Field StartDateTime

HockeyStack Property

Salesforce Field

event_id

Id

event_duration

DurationInMinutes

event_subject

Subject

PreviousSalesforceNextSalesforce Pulled Objects List

Last updated 6 months ago

Owner.Id
Owner.Name
Owner.Id
Owner.Name
Owner.Id
Owner.Name
RecordType.Id
RecordType.Name
Campaign.Name
OwnerId.Id
Owner.Id
Owner.Name
OwnerId.Id