Pardot Pulled Objects List
List of objects and activities we pull from Pardot.
Lead (Prospects)
We pull Prospect records from Pardot and create a Lead object for each. The prospect is identified by their email or Pardot prospect ID.
pardot__lead_id
id
lead_id
salesforceLeadId / salesforceContactId / salesforceId / id
lead_name
firstName + lastName
lead_email
lead_created_at
createdAt
lead_createddate
createdAt
lead_updateddate
updatedAt
lead_source
source
lead_industry
industry
lead_country
country
lead_title
jobTitle
lead_owner_id
assignedTo.salesforceId / assignedTo.id
lead_owner_name
assignedTo.firstName + assignedTo.lastName
lead_owner_email
assignedTo.email
lead_owner_title
assignedTo.jobTitle
lead_owner_userrole_name
assignedTo.roleName
lead_campaign_pardot_id
campaign.id
lead_campaign_id
campaign.salesforceId
lead_campaign_name
campaign.name
pardot__is_converted
true if convertedAt date is present
pardot__company_id
the company's domain, if it exists, or prospectAccount.salesforceId / prospectAccount.id
Activities
Every activity has the following common properties:
pardot_activity_id
id
pardot_campaign_id
campaignId
pardot_campaign_name
campaign.name
Activity Types
Email Activities
The following email-related activities share these properties:
pardot_email_subject
email.subject
pardot_email_id
emailId
pardot_email_list_name
listEmail.name
pardot_email_template_id
emailTemplateId
pardot_email_template_name
emailTemplate.name
Email actions pulled:
Email Sent - An email is sent to a prospect
Email Opened - A prospect opens an email
Email URL Clicked - A prospect clicks a link in an email
Email Bounced - An email bounces for a prospect
Unsubscribed from Mail List - A prospect unsubscribes from an email list
Resubscribed to Mail List - A prospect resubscribes to an email list
Form Activities
pardot_form_name
form.name / formHandler.name
Form actions pulled:
Form Viewed - A prospect views a form
Form Completed - A prospect submits a form or form handler
Page View Activities
pardot_page_title
visitorPageView.title
pardot_page_url
visitorPageView.url
Page actions pulled:
Page Viewed - A prospect views a page
Paid Search Activities
pardot_paid_search_ad_id
paidSearchAdId
pardot_paid_search_ad_headline
details
Paid search actions pulled:
Paid Search Ad Clicked - A prospect clicks a paid search ad
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