# Gong

What is Gong?

[Gong](https://www.gong.io/) is a revenue intelligence platform that records, transcribes, and analyzes customer conversations (calls, meetings, and emails). It helps sales teams gain insights into performance, deal progress, and customer engagement.

### How does HockeyStack use Gong data?

HockeyStack integrates with Gong to bring sales intelligence directly into your analytics.

* **Data Pulled**: Call metadata, transcripts, participants, and engagement details.
* **Timing**: Data is synced automatically after Gong calls are processed.
* **Purpose**: To enhance sales performance analysis, pipeline visibility, and rep effectiveness tracking.
* **Use Cases**:
  * Evaluate sales rep performance based on conversation analytics.
  * Enrich deal intelligence in dashboards and reports.
  * Power features like *Nova* and *Sales Odin*, enabling AI-driven answers to questions such as “How is rep X performing on discovery calls?”

### How to Connect Gong to HockeyStack

1. Go to your [HockeyStack Integrations Settings](https://app.hockeystack.com/dashboard/settings?tab=5).
2. Select **Gong Integration**.
3. Click **Connect** — you’ll be redirected to Gong’s authentication screen.
4. Log in to Gong and approve the requested permissions.
5. Once authorized, Gong data will begin syncing automatically into HockeyStack.