# Gong What is Gong? [Gong](https://www.gong.io/) is a revenue intelligence platform that records, transcribes, and analyzes customer conversations (calls, meetings, and emails). It helps sales teams gain insights into performance, deal progress, and customer engagement. ### How does HockeyStack use Gong data? HockeyStack integrates with Gong to bring sales intelligence directly into your analytics. * **Data Pulled**: Call metadata, transcripts, participants, and engagement details. * **Timing**: Data is synced automatically after Gong calls are processed. * **Purpose**: To enhance sales performance analysis, pipeline visibility, and rep effectiveness tracking. * **Use Cases**: * Evaluate sales rep performance based on conversation analytics. * Enrich deal intelligence in dashboards and reports. * Power features like *Nova* and *Sales Odin*, enabling AI-driven answers to questions such as “How is rep X performing on discovery calls?” ### How to Connect Gong to HockeyStack 1. **Go to Atlas > Ingest > Sales Enablement > Gong** 2. Select **Gong Integration**. 3. Click **Connect** — you’ll be redirected to Gong’s authentication screen. 4. Log in to Gong and approve the requested permissions. 5. Once authorized, Gong data will begin syncing automatically into HockeyStack. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.hockeystack.com/integrations/other/gong.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.