# MARKETING INTELLIGENCE - [GTM Intelligence Onboarding](https://docs.hockeystack.com/marketing-intelligence/product-onboarding.md) - [HockeyStack Implementation Scope: Marketing Intelligence](https://docs.hockeystack.com/marketing-intelligence/hockeystack-implementation-scope.md) - [HockeyStack Implementation Scope: Data Warehouse Connection](https://docs.hockeystack.com/marketing-intelligence/hockeystack-implementation-scope/hockeystack-implementation-scope-data-warehouse-connection.md) - [What Will My Data Look Like?](https://docs.hockeystack.com/marketing-intelligence/the-hockeystack-data-model.md) - [HockeyStack Data Foundation - Atlas](https://docs.hockeystack.com/marketing-intelligence/the-hockeystack-data-model/hockeystack-data-foundation-atlas.md): How raw, messy systems become unified, governed, and insight-ready - [Atlas](https://docs.hockeystack.com/marketing-intelligence/the-hockeystack-data-model/atlas.md): Your Complete Data Operations Hub - [How HockeyStack Handles Complex Account Hierarchies at Scale](https://docs.hockeystack.com/marketing-intelligence/the-hockeystack-data-model/how-hockeystack-handles-complex-account-hierarchies-at-scale.md): Effective journey analysis in HockeyStack starts with understanding how the companies you’re selling to are organized. - [Funnel Stages](https://docs.hockeystack.com/marketing-intelligence/funnel-stages.md) - [Goals](https://docs.hockeystack.com/marketing-intelligence/goals.md) - [Funnel Stages Goals](https://docs.hockeystack.com/marketing-intelligence/goals/funnel-stages-goals.md) - [Form Fill Goals](https://docs.hockeystack.com/marketing-intelligence/goals/form-fill-goals.md) - [Page View Goals](https://docs.hockeystack.com/marketing-intelligence/goals/page-view-goals.md) - [Click Goals](https://docs.hockeystack.com/marketing-intelligence/goals/click-goals.md) - [Finding Out a Button's CSS Selector](https://docs.hockeystack.com/marketing-intelligence/goals/finding-out-a-buttons-css-selector.md) - [Goals on the Task Object](https://docs.hockeystack.com/marketing-intelligence/goals/goals-on-the-task-object.md) - [Building an All Touchpoints (Channel) Goal](https://docs.hockeystack.com/marketing-intelligence/goals/building-an-all-touchpoints-channel-goal.md) - [Touchpoints](https://docs.hockeystack.com/marketing-intelligence/touchpoints.md) - [Configuring Touchpoints](https://docs.hockeystack.com/marketing-intelligence/touchpoints/configuring-touchpoints.md) - [Old vs New Touchpoint Setup](https://docs.hockeystack.com/marketing-intelligence/touchpoints/old-vs-new-touchpoint-setup.md) - [Recommended & Default Touchpoint Types](https://docs.hockeystack.com/marketing-intelligence/touchpoints/recommended-and-default-touchpoint-types.md) - [Touchpoint Hierarchy](https://docs.hockeystack.com/marketing-intelligence/customer-touchpoint-hierarchy.md) - [Defined Properties](https://docs.hockeystack.com/marketing-intelligence/defined-properties.md) - [Breakdowns](https://docs.hockeystack.com/marketing-intelligence/breakdowns.md) - [Track Date Properties](https://docs.hockeystack.com/marketing-intelligence/track-date-properties.md): Converting CRM Date Fields to Actions in HockeyStack - [Analytics](https://docs.hockeystack.com/marketing-intelligence/analytics.md) - [Reports](https://docs.hockeystack.com/marketing-intelligence/reports.md) - [Building a Basic Report](https://docs.hockeystack.com/marketing-intelligence/reports/building-a-basic-report.md) - [Journeys Use Cases](https://docs.hockeystack.com/marketing-intelligence/reports/journeys-use-cases.md) - [Sequences](https://docs.hockeystack.com/marketing-intelligence/reports/sequences.md) - [Lift Reports](https://docs.hockeystack.com/marketing-intelligence/reports/lift-reports.md) - [Lift Analysis vs. Multi-Touch Attribution](https://docs.hockeystack.com/marketing-intelligence/reports/lift-analysis-vs.-multi-touch-attribution.md) - [Types of report filters and when to use them](https://docs.hockeystack.com/marketing-intelligence/reports/types-of-report-filters-and-when-to-use-them.md) - [Attribution Models](https://docs.hockeystack.com/marketing-intelligence/reports/attribution-models.md) - [Predictive Attribution Model](https://docs.hockeystack.com/marketing-intelligence/reports/predictive-attribution-model.md) - [Attribution Lookback](https://docs.hockeystack.com/marketing-intelligence/reports/attribution-lookback.md) - [Defining Custom Attribution Weights](https://docs.hockeystack.com/marketing-intelligence/reports/defining-custom-attribution-weights.md) - [Importing a Google Sheet to use as a Goal Column](https://docs.hockeystack.com/marketing-intelligence/reports/importing-a-google-sheet-to-use-as-a-goal-column.md) - [Advanced Attribution Models](https://docs.hockeystack.com/marketing-intelligence/reports/advanced-attribution-models.md) - [Dashboards](https://docs.hockeystack.com/marketing-intelligence/dashboard-builder.md) - [Dashboard Filters](https://docs.hockeystack.com/marketing-intelligence/using-the-new-dashboard-filters.md) - [When to use AND vs. OR logic?](https://docs.hockeystack.com/marketing-intelligence/using-the-new-dashboard-filters/when-to-use-and-vs.-or-logic.md) - [Using Regex](https://docs.hockeystack.com/marketing-intelligence/using-the-new-dashboard-filters/using-regex.md) - [Journeys](https://docs.hockeystack.com/marketing-intelligence/journeys.md): The journeys section is made to show exactly what your visitors did on your website, from scrolling to clicking and searching. - [Syncing journeys to CRM and Slack](https://docs.hockeystack.com/marketing-intelligence/journeys/sourcing-and-targeting-accounts-for-joint-marketing-and-sales-campaigns.md) - [Funnels](https://docs.hockeystack.com/marketing-intelligence/funnels.md) - [Attribution Funnel](https://docs.hockeystack.com/marketing-intelligence/attribution-funnel.md) - [Marketing Blueprints](https://docs.hockeystack.com/marketing-intelligence/marketing-blueprints.md) - [Settings](https://docs.hockeystack.com/marketing-intelligence/settings.md) - [Workspace Timezone](https://docs.hockeystack.com/marketing-intelligence/settings/workspace-timezone.md) - [Auto-tagging of URLs](https://docs.hockeystack.com/marketing-intelligence/settings/auto-tagging-of-urls.md) - [Data Categorization in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/settings/data-categorization-in-hockeystack.md) - [Team Sharing](https://docs.hockeystack.com/marketing-intelligence/settings/team-sharing.md) - [Tracking Multiple Domains](https://docs.hockeystack.com/marketing-intelligence/settings/tracking-multiple-domains-on-one-dashboard.md) - [Excluding Users](https://docs.hockeystack.com/marketing-intelligence/settings/excluding-users-from-your-data.md) - [Reporting Configuration](https://docs.hockeystack.com/marketing-intelligence/settings/reporting-configuration.md): This document outlines various reporting configuration options that affect how attribution is calculated and presented in your reports. These settings allow you to tailor your attribution model to fit - [Multi-Factor Authentication](https://docs.hockeystack.com/marketing-intelligence/settings/multi-factor-authentication.md) - [Auto-merging campaigns by ID](https://docs.hockeystack.com/marketing-intelligence/settings/auto-merging-campaigns-by-id.md) - [Bulk Adding Team Members](https://docs.hockeystack.com/marketing-intelligence/settings/bulk-adding-team-members.md) - [Advanced Data Connections](https://docs.hockeystack.com/marketing-intelligence/advanced-data-connections.md) - [Account List Import](https://docs.hockeystack.com/marketing-intelligence/advanced-data-connections/account-list-import.md) - [Property Relation Mappings](https://docs.hockeystack.com/marketing-intelligence/advanced-data-connections/property-relation-mappings.md): Relation properties are only available for SalesForce - [Syncing Spend from Salesforce](https://docs.hockeystack.com/marketing-intelligence/advanced-data-connections/syncing-spend-from-salesforce.md) - [Sync Spend](https://docs.hockeystack.com/marketing-intelligence/advanced-data-connections/sync-spend.md) - [Syncing spend from offline channels and campaigns](https://docs.hockeystack.com/marketing-intelligence/advanced-data-connections/syncing-spend-from-offline-channels-and-campaigns.md) - [Send View updates to Webhooks](https://docs.hockeystack.com/marketing-intelligence/send-view-updates-to-webhooks.md) - [Odin AI](https://docs.hockeystack.com/marketing-intelligence/odin-ai.md) - [Odin capabilities](https://docs.hockeystack.com/marketing-intelligence/odin-ai/odin-capabilities.md) - [Configure your instance set-up for Odin](https://docs.hockeystack.com/marketing-intelligence/odin-ai/configure-your-instance-set-up-for-odin.md) - [Scheduled prompts](https://docs.hockeystack.com/marketing-intelligence/odin-ai/scheduled-prompts.md) - [HockeyStack AI: Security, Privacy, and Responsible Use](https://docs.hockeystack.com/marketing-intelligence/odin-ai/hockeystack-ai-security-privacy-and-responsible-use.md) - [Odin: Multi-Agent Orchestration for Data Analysis](https://docs.hockeystack.com/marketing-intelligence/odin-ai/odin-multi-agent-orchestration-for-data-analysis.md): How Odin Answers a Question - [Ensuring Accuracy and Preventing Hallucinations](https://docs.hockeystack.com/marketing-intelligence/odin-ai/ensuring-accuracy-and-preventing-hallucinations.md): How Odin Delivers Verified, Trustworthy AI Answers - [Ensuring Accuracy and Preventing Hallucinations](https://docs.hockeystack.com/marketing-intelligence/odin-ai/ensuring-accuracy-and-preventing-hallucinations-1.md): How Odin Delivers Verified, Trustworthy AI Answers - [Marketin Intelligence FAQ](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights.md) - [Record Count](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/record-count.md) - [How HockeyStack Connects Anonymous, Personal and Business Identities](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-hockeystack-connects-anonymous-personal-and-business-identities.md) - [Can I push Storylane events to HockeyStack?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/can-i-push-storylane-events-to-hockeystack.md) - [Merging in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/merging-in-hockeystack.md) - [Domains we don't Automatically Merge](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/merging-in-hockeystack/domains-we-dont-automatically-merge.md) - [Why has my data changed?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/why-has-my-data-changed.md) - [Viewing form submissions by page](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/number-of-form-submissions-on-each-page.md) - [A touchpoint's influence on conversion rates](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/showing-a-goals-influence-on-conversion-rates.md) - [Average number of touchpoints](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/average-number-of-touchpoints-before-buying-stage.md) - [Self-reported attribution](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/adding-a-self-reported-source-to-your-unified-channel-defined-property.md) - [Trend of Engagement Score](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/trend-of-engagement-score-weighted-touchpoints.md) - [How do I see which individuals / companies are included in a metric?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-do-i-see-which-individuals-companies-are-included-in-a-metric.md) - [What touchpoints get credit in attribution?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/what-touchpoints-get-credit-in-attribution.md) - [What object/integration is this field pulling from?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/what-object-integration-is-this-field-pulling-from.md) - [What is "Source"?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/what-is-source.md) - [What is "UTM Source"?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/what-is-utm-source.md) - [What is "UTM Medium"?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/what-is-utm-medium.md) - [What is an Action?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/what-is-an-action.md) - [How can I add Salesforce Task object into Defined Properties?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-can-i-add-salesforce-task-object-into-defined-properties.md) - [How can I track offline events in HubSpot?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-can-i-track-offline-events-in-hubspot.md) - [How can I use LinkedIn Impressions and Engagements in my reports?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-can-i-use-linkedin-impressions-and-engagements-in-my-reports.md) - [Measuring sales and marketing penetration in an account list](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/measuring-sales-and-marketing-penetration-in-an-account-list.md) - [Measuring number of engaged contacts per company](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/measuring-number-of-engaged-contacts-per-company.md) - [Offline conversions for ad platforms](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/offline-conversions-for-ad-platforms.md) - [Tracking progression on targets](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/tracking-progression-on-targets.md) - [Building a Campaign / Asset Grouping property](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/building-a-campaign-asset-grouping-property.md) - [Percentage of high quality job titles by Channel](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/percentage-of-high-quality-job-titles-by-channel.md) - [Measuring conversion rates](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-do-i-measure-conversion.md) - [Building a goal that shows open opportunities](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/building-a-goal-that-shows-open-opportunities.md) - [Number report: Funnel stages influenced by different types of marketing touchpoints](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/number-report-funnel-stages-influenced-by-different-types-of-marketing-touchpoints.md) - [Best Practices for Lifecycle Tracking in Salesforce / HubSpot](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/best-practices-for-lifecycle-tracking-in-salesforce-hubspot.md) - [Adding HubSpot form fills to defined properties](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/adding-hubspot-form-fills-to-defined-properties.md) - [Does HockeyStack website pixel track US States?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/does-hockeystack-website-pixel-track-us-states.md) - [Measuring Time Between Two Goals in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/measuring-time-between-two-goals-in-hockeystack.md) - [What is the HubSpot "email bounces" action?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/what-is-the-hubspot-email-bounces-action.md) - [Hiding Fields from your CRM in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/hiding-fields-from-your-crm-in-hockeystack.md) - [How long does it take for a relation mapping to be ready to use?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-long-does-it-take-for-a-relation-mapping-to-be-ready-to-use.md) - [Can I integrate multiple LinkedIn ads accounts?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/can-i-integrate-multiple-linkedin-ads-accounts.md) - [Can I use Zapier for integrations with HockeyStack?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/can-i-use-zapier-for-integrations-with-hockeystack.md) - [I created a new field in Salesforce (SFDC), but I don’t see it in HockeyStack. What should I do?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/i-created-a-new-field-in-salesforce-sfdc-but-i-dont-see-it-in-hockeystack.-what-should-i-do.md) - [Using two similar fields in one breakdown](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/using-two-similar-fields-in-one-breakdown.md) - [Why can't I map back to property?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/why-cant-i-map-back-to-property.md) - [GA4 vs. HockeyStack Website Data Tracking](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/ga4-vs.-hockeystack-website-data-tracking.md) - [How does HockeyStack deduplicate accounts?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-does-hockeystack-deduplicate-accounts.md) - [How do Table Totals Work: Campaign vs Campaign Group?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-do-table-totals-work-campaign-vs-campaign-group.md) - [Can I create one field that calculates the total ad spend + SFDC campaign spend?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/can-i-create-one-field-that-calculates-the-total-ad-spend-+-sfdc-campaign-spend.md) - [HubSpot: Can I filter a goal on X object by Y object fields?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/hubspot-can-i-filter-a-goal-on-x-object-by-y-object-fields.md) - [LinkedIn Impressions: Different Ways of Measuring](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/linkedin-impressions-different-ways-of-measuring.md) - [How to define Engaged Accounts and Engaged People?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-to-define-engaged-accounts-and-engaged-people.md) - [Building a Campaign Grouping property](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/building-a-campaign-grouping-property.md) - [Salesforce: Understanding Archived Tasks](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/salesforce-understanding-archived-tasks.md) - [Updating a company logo in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/updating-a-company-logo-in-hockeystack.md) - [When do I use "Breakdown by" vs "Attribution Options" for Reports?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/when-do-i-use-breakdown-by-vs-attribution-options-for-reports.md) - [Dashboard Building Guides](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides.md) - [Business Overview Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/business-overview-dashboard.md) - [CMO Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/dave-gerhardts-cmo-dashboard.md) - [Website Analytics Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/website-analytics-dashboard.md) - [Paid Ads Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/silvio-perezs-paid-ads-dashboard.md) - [Google Ads Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/roman-krss-google-ads-dashboard.md) - [LinkedIn Ads Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/linkedin-ads-dashboard.md) - [In-Person Events](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/in-person-events.md) - [ABM Live-Demo](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/abm-live-demo.md) - [Content/Organic Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/content-organic-dashboard.md) - [Dashboards from Labs Reports](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/dashboards-from-labs-reports.md) - [LinkedIn Ads Benchmarks](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/dashboards-from-labs-reports/b2b-saas-linkedin-ads-benchmarks-how-to-make-your-own-report.md) - [Google Ads Benchmarks](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/dashboards-from-labs-reports/google-ads-benchmarks-how-to-make-your-own-report.md) - [Q1 2024 Recap](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/dashboards-from-labs-reports/q1-2024-recap-how-to-make-your-own-report.md) - [G2 Impact 2024 Report](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/dashboards-from-labs-reports/g2-impact-2024-report.md) - [Website Benchmarks](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/dashboards-from-labs-reports/website-benchmarks-how-to-make-your-own-report.md) - [Account Intel Marketing Influence Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/account-intel-marketing-influence-dashboard.md) - [New Business Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/new-business-dashboard.md) - [Account Intel Influence Tracker Dashboard](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/account-intel-influence-tracker-dashboard.md) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.hockeystack.com/marketing-intelligence.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.