# Account Intel Influence Tracker Dashboard

## Pre - build

Before getting started with the Account Intelligence Influence Tracker dashboard, you need to build the following two goals:

* Account Surfaced

<figure><img src="/files/Rw5pGpDcD1biAizEsqFx" alt=""><figcaption></figcaption></figure>

* Sales Touchpoints

<figure><img src="/files/tKURkrsTqUnQAEEunrWf" alt=""><figcaption></figcaption></figure>

## Building the Dashboard

### *Pipeline Goal*

Go to **Setting > Data Categorization**, find the goal for **Pipeline**, **Closed Won** as well as the **deal amount field**:

<figure><img src="/files/HuZCjlUGB6DuSgAImMOk" alt=""><figcaption></figcaption></figure>

### *Lift Report - CVR from Sales Touchpoint -> Opp*

<figure><img src="/files/v8xO6QRwzZBnbXWZjqD3" alt=""><figcaption></figcaption></figure>

#### **1. Set Up the Report Details Panel (Left Panel)**

* **Name**: Give your report a clear name — e.g., `CVR from Sales Touchpoint → Opp`.
* **Visualization Type**: Select `Lift`
* **User Grouping**: Set to `Companies` — this aggregates results at the account level.
* **Date Range**: Choose a relevant period (e.g., `This Quarter`).

#### **2. Define the Lift Analysis (Right Panel)**

* **Definition**: Choose `A sequence of actions`.
* Select `Sales Touchpoint` as the first action.
* Select `NB/Exp Opp Created` as the second action.
* Apply breakdown in the first step; date range and count in the second step
* **Over**: Select the **start event**, which should be a **Goal** named `Sales Touchpoint`.

<figure><img src="/files/184lcGw3B8WcVbv4l4jb" alt="" width="563"><figcaption><p>sequence of actions</p></figcaption></figure>

#### **3. Add Model Cohorts**

* Use the `Model Cohorts` to compare with **Goals** > `Account Surfaced`

### *Number report - # Accounts Surfaced*

<figure><img src="/files/mWHrgOdVl41fkNBddj0D" alt="" width="563"><figcaption></figcaption></figure>

* **Name**: *# Accounts Surfaced*
* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`).
* **Definition**: Choose Account Surfaced goal > **Companies**

### Number report - # Accounts Surfaced -> Sales Touchpoints

<figure><img src="/files/EA7Qp0Cge7thQJKkoY7S" alt="" width="563"><figcaption></figcaption></figure>

* **Name**: # Accounts Surfaced -> Sales Touchpoints
* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`).
* **Definition**: Choose A sequence of actions > **Companies**
  * Define the sequence as below:

<figure><img src="/files/JKWADmDSqflqxWDPyA5N" alt="" width="563"><figcaption></figcaption></figure>

### *Number report - # Accounts Surfaced -> Sales Touch -> Opp*

<figure><img src="/files/KALfAJWEtuP5YPe62kOa" alt="" width="563"><figcaption></figcaption></figure>

* **Name**: *# Accounts Surfaced -> Sales Touch -> Opp*
* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Choose A sequence of actions > **Companies**
  * Define the sequence as below:

<figure><img src="/files/rm5qg1HpUPWQfFoOYMih" alt="" width="375"><figcaption></figcaption></figure>

### *Number report - ACV with Account Intelligence influenced*

<figure><img src="/files/3FBUHHrHTyMAZCtjYbfb" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Choose A sequence of actions
  * Define the upper sequence as below: then choose the **deal amount** used in the data categorization page&#x20;

<figure><img src="/files/of1e3NE3wQZ5QJW3TbOc" alt="" width="375"><figcaption></figcaption></figure>

* Define the lower sequence as below then choose **Companies.**

<figure><img src="/files/Zx0mvxZoVWWkLkpvzOwM" alt="" width="375"><figcaption></figcaption></figure>

### *Number report - Average Close Rate with Account Intelligence*

<figure><img src="/files/lqJrbTkufqs9gZhNstfj" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Choose A sequence of actions > **Companies**
  * Define the both sequences as:

<figure><img src="/files/ocmPVtHAaHWl7SCUiEFT" alt="" width="375"><figcaption></figcaption></figure>

* Apply this filter on the **upper** sequence:

<figure><img src="/files/ZxzrebN3tbBGXYpG5Y7Y" alt=""><figcaption></figcaption></figure>

* Finally, change the Ratio Format to %

<figure><img src="/files/WyFVB0JLUi8Wzw5JSIfZ" alt=""><figcaption></figcaption></figure>

### *Number report - Average Close Rate without Account Intelligence*

<figure><img src="/files/pX4HGDJscnuCWYUc11pc" alt="" width="563"><figcaption></figcaption></figure>

* Date Range: Choose a relevant period (e.g., `This Quarter`).
* **Definition**: Choose A sequence of actions > Companies
  * Define the both sequences as:

<figure><img src="/files/QZC0hyzayfMqomk5bxMM" alt="" width="375"><figcaption></figcaption></figure>

* Apply this filter on the **upper** sequence:

<figure><img src="/files/b48I7KGoZI92b0IHte2W" alt=""><figcaption></figcaption></figure>

* Apply this filter on the **lower** sequence:

<figure><img src="/files/fneUmd97XqJdc0sAT1qE" alt=""><figcaption></figcaption></figure>

### *Number report - % Surfaced Accounts Touched*

<figure><img src="/files/maBhPkQmly9iNCq2WYdr" alt="" width="563"><figcaption></figcaption></figure>

* Date Range: Choose a relevant period (e.g., `This Quarter`).
* **Definition**: Choose A sequence of actions > **Companies**
  * Define the sequences as:

<figure><img src="/files/8syXv0qwAUkcqnONLzKy" alt="" width="375"><figcaption></figcaption></figure>

* Over: Account Surfaced > **Companies**

### *Number report - % pipeline influenced*

<figure><img src="/files/cxDr1LqKR6faWdCWntsW" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Choose A sequence of actions > the **Deal Amount field** you get from data categorization page
  * Define the sequences as:

<figure><img src="/files/cTus75IpZP000Q3fxh31" alt="" width="375"><figcaption></figcaption></figure>

* Over Pipeline goal > **Deal Amount field** &#x20;
* Finally change the Ratio Format to %

### Number report - Avg Touchpoints on Pipeline with Account Intelligence

<figure><img src="/files/8lhPovYIC1KRUG63sPCN" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Upper A sequence of actions > **Times done**
  * Define the sequences as:

<figure><img src="/files/ZK1NNMGFgdp5G0T88oQc" alt="" width="375"><figcaption></figcaption></figure>

* **Definition**: Lower A sequence of actions > **Companies**
  * Define the sequences as: (be careful where to apply count)

<figure><img src="/files/vOwk2CEt6MSgY3uGYC4i" alt="" width="375"><figcaption></figcaption></figure>

### *Number report - Avg Touchpoints on Pipeline without Account Intelligence*

<figure><img src="/files/iIyspP9Uja4hGbSXDblI" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: **Upper** A sequence of actions >**Times done**
  * Define the sequences as:

<figure><img src="/files/sqRuvTIGROp2CcRuXxzo" alt="" width="375"><figcaption></figcaption></figure>

* **Definition**: Lower A sequence of actions > **Companies**
  * Define the sequences as:

<figure><img src="/files/HPMY1b3garTRacYwe79z" alt="" width="375"><figcaption></figcaption></figure>

* Apply the filter on **both** sequences:

<figure><img src="/files/pvoonm3yp1hKPrlbmcS7" alt=""><figcaption></figcaption></figure>

### *Lastly, Click Analyze with Odin AI to generate an AI report for the Account Intelligence Influence dashboard*

<figure><img src="/files/gfTM3kC9TBKaBpNXHeWQ" alt=""><figcaption></figcaption></figure>


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