# CMO Dashboard

{% embed url="<https://hockeystack.com/templates/dave-gerhardts-cmo-dashboard>" %}

> Read before building:
>
> [Track Date Properties](/marketing-intelligence/track-date-properties.md)

## Goals Needed to Build this Dashboard:

| Goal                                                                        | Resource                                                                                                            |
| --------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------- |
| Brand Aware Traffic Goal                                                    | [Watch Video](https://www.loom.com/share/b8b67974f6274cfeac23c4b6e22d99b7?sid=4fd9435d-e92c-43d3-865e-3143580f9ef8) |
| Meeting Booked Goal                                                         | [Watch Video](https://www.loom.com/share/a9c24ba285764757a4017f9ed81fdd66?sid=a0b5c6b7-c366-4cb9-b920-424dd166ef8a) |
| Channel (previously: Unified Channel) Goal (aka Marketing Touchpoints Goal) | [Watch Video](https://www.loom.com/share/0343e3e906f847de8e6cb8f4838c143e?sid=72a653a5-24a4-4a52-95d6-c73169b2da43) |
| Deal Created Goal - New Business                                            | [Watch Video](https://www.loom.com/share/3da5cb1930b84c1ca526baa83f6f615c?sid=2aadfde9-a2b6-4f15-9dbf-772d57d2b402) |
| SQL Goal                                                                    | [Watch Video](https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289) |
| MQL Goal                                                                    | [Watch Video](https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7) |
| Pipeline Stage - New Business Goal                                          | [Watch Video](https://www.loom.com/share/e7e0a767b7bd42bd931042f7b2adcad3?sid=02811b2e-5a72-41f6-848f-ede893f40b48) |
| Lead Created Goal                                                           | [Watch Video](https://www.loom.com/share/e4ef5230d2e7480e8f377f01d094ff64?sid=f7e30c87-a644-4640-9ff7-feccee30703a) |
| Closed Won New Business Goal                                                | [Watch Video](https://www.loom.com/share/2bc7339bc5544537844386bacfd5a376?sid=3c9c39c3-90de-41c1-95b9-947c5da90a16) |

## Defined Properties Needed to Build this Dashboard

| Defined Properties                             | Resource                           |
| ---------------------------------------------- | ---------------------------------- |
| Channel (previously: Unified Channel) Property | Created as part of your onboarding |

## Reports Needed to Build this Dashboard

| Report Name                                                   | Resource                                                                                                            |
| ------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------- |
| Marketing Influenced Inbound - Win Rate                       | [Watch Video](https://www.loom.com/share/d4ca198f0a264215abc40c34f0d9067c?sid=5cedb4ff-2995-4320-b767-98a16d89ed72) |
| Marketing Influenced Inbound - Sales Cycle Duration           | [Watch Video](https://www.loom.com/share/31a8c3674c1d489f839f3d17fbc65030?sid=ad8088e0-d862-40b2-a18a-417d24057dbb) |
| Marketing Influenced Inbound - Qualification Rate             | [Watch Video](https://www.loom.com/share/a374de69825c432f87cff62433eca68a?sid=b5ea4994-de69-4345-8843-a68dde74ce67) |
| Marketing Influenced Inbound - ACV                            | [Watch Video](https://www.loom.com/share/813128a341744bc4827a79e9bff4a81c?sid=07cbb184-36ab-4ae7-a8eb-14cc1932b1d2) |
| Inbound Revenue by Country                                    | [Watch Video](https://www.loom.com/share/f53cb84a31d247d4880ac7fa0ba66b31?sid=4a78e472-457a-4571-94d5-3d5260e374d1) |
| Inbound vs Outbound Revenue                                   | [Watch Video](https://www.loom.com/share/6cfacb2adf1243ca8a6e097caa31d5a8?sid=60641878-59d7-4845-a41a-926b689ba1f8) |
| Inbound Revenue by ICP                                        | [Watch Video](https://www.loom.com/share/1dfc42e5846545a68df433a4ca8d4a2b?sid=fdb5ea28-3865-4cc5-9cc9-89010530f56d) |
| Inbound Revenue by Product                                    | [Watch Video](https://www.loom.com/share/2aca7ad3d0814061b9af43a903e7222b?sid=bffc44ec-34e9-4f1e-a829-f1d96bdbac39) |
| Inbound New Logo Revenue                                      | [Watch Video](https://www.loom.com/share/8651b0c19d614ded8a44ffd6d5ed1233?sid=04d054d0-75b9-4b44-8c15-f46d6b4125be) |
| Inbound New Logo Pipeline                                     | [Watch Video](https://www.loom.com/share/b56fa7a67ef243009dabdc3749d32dcd?sid=3df17c26-a460-4e39-b4ae-16cc4d4e4502) |
| Inbound Channel Performance, QoQ (Linear)                     | [Watch Video](https://www.loom.com/share/2087f1f7ab3a4c6d87cd95cbcf007e4b?sid=1b796a0d-8086-41cf-902b-b1348f7be4da) |
| Deals Currently in Pipeline                                   | [Watch Video](https://www.loom.com/share/258cdd4ffa0c45e8a6a45cc1125e1a40?sid=21fb979a-13b4-4c9f-a0ca-e8b9f6fc690a) |
| Brand Aware Traffic Report                                    | [Watch Video](https://www.loom.com/share/eb946d4a6429412a9b1b447270f15157?sid=d05d344d-e4f3-47e3-8198-951d38a044d6) |
| Marketing Time Lag - Days Between First Touch and New Revenue | [Watch Video](https://www.loom.com/share/4fc2a35ae95648fea5c2da5b7cfde16a?sid=3308e955-fcd7-4b52-8bc2-589b4087b161) |
| Average Marketing Touchpoints per Closed Won Account          | [Watch Video](https://www.loom.com/share/5745ef3dff5a431d8618f98e0849930f?sid=9b52d68f-dd4f-47bf-ac1a-ee0c9d4ec7fb) |
| Cost of Acquisition (Paid)                                    | [Watch Video](https://www.loom.com/share/4dce241c9a9b4fd0acfdf70f2354f17a?sid=599821a4-741e-4a36-9304-652262711cb5) |
| Cost per SQL (Paid)                                           | [Watch Video](https://www.loom.com/share/c70a97fb79214bcf99a1ab1381eeab2e?sid=81b654f2-4cc9-4c9d-ba34-20dc975bb936) |
| Sales Cycle Duration - Days Between Contact and Closed Won    | [Watch Video](https://www.loom.com/share/6d1eae514e784edcbedd2eb93abba4ac?sid=44000eae-281b-448c-aad2-67824e9fad1f) |
| Marketing Sourced Qualified Pipeline                          | [Watch Video](https://www.loom.com/share/8ffc82cc93244e679c31e984f9ef4527?sid=21c55456-da74-4a4f-a26a-40e920408782) |
| Marketing Sourced Sales Qualified Leads                       | [Watch Video](https://www.loom.com/share/27ffd53c628f4d08b18e3d5a8c7cea08?sid=d356f652-f4b4-4e48-8341-def2a3bb3ed4) |
| Channel Performance Using Linear                              | [Watch Video](https://www.loom.com/share/887430fa23684cb4818451a07724cd12?sid=a127e9ad-37bc-4213-8245-26a32ff9d2af) |
| Increase Annual Contract Value                                | [Watch Video](https://www.loom.com/share/8fc95054615b4686aa04b1d63254e9b0?sid=2db2101d-fa10-44ab-8ccf-9937e0674de4) |
| Increase Inbound New Logo Revenue                             | [Watch Video](https://www.loom.com/share/40d15298b6c6498cae4fd22ecba9c2ac?sid=f98fcc71-e0f1-4c75-8e32-48b3f802c2ad) |
| Increase Inbound Qualified Pipeline                           | [Watch Video](https://www.loom.com/share/434e358e5aac45dab482f91364eb81b5?sid=a5699226-749a-448a-969c-fed57735da24) |
| Increased Segment \[X] New Logo Penetration                   | [Watch Video](https://www.loom.com/share/4f3dd471001f4af387baafe4ea126048?sid=92710985-d991-4b7d-bbcc-f861e8c6a9b9) |
| Marketing Sourced Pipeline                                    | [Watch Video](https://www.loom.com/share/6baef4b24eba49c7958145c8c8c72258?sid=4f733db2-43ee-431c-9232-19bbe39137f8) |
| New Logo Revenue                                              | [Watch Video](https://www.loom.com/share/53c15233577a46078616cef3f92da2cd?sid=c5293738-c97f-418f-a8ed-6307b76d909c) |


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