# LinkedIn Ads Dashboard

> Read before building
>
> [Track Date Properties](/marketing-intelligence/track-date-properties.md)<br>

## Goals Needed to Build this Dashboard: <a href="#block-418cc14b591c4386999f8186a591bdda" id="block-418cc14b591c4386999f8186a591bdda"></a>

<table><thead><tr><th width="366"></th><th></th></tr></thead><tbody><tr><td>Lead Created Goal</td><td><a href="https://www.loom.com/share/e4ef5230d2e7480e8f377f01d094ff64?sid=f7e30c87-a644-4640-9ff7-feccee30703a">https://www.loom.com/share/e4ef5230d2e7480e8f377f01d094ff64?sid=f7e30c87-a644-4640-9ff7-feccee30703a</a></td></tr><tr><td>MQL Goal</td><td><a href="https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7">https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7</a></td></tr><tr><td>SQL Goal</td><td><a href="https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289">https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289</a></td></tr><tr><td>SAO</td><td><a href="https://www.loom.com/share/d83b25cbf6eb462aa951466bbc5b18fa?sid=50a44486-5651-4832-88a9-f95849292abe">https://www.loom.com/share/d83b25cbf6eb462aa951466bbc5b18fa?sid=50a44486-5651-4832-88a9-f95849292abe</a></td></tr><tr><td>SQO</td><td><a href="https://www.loom.com/share/6c4b4cb90b1f4109bba6ebd53ebabe2c?sid=d6deec78-da36-405c-ae68-72b508bb01ed">https://www.loom.com/share/6c4b4cb90b1f4109bba6ebd53ebabe2c?sid=d6deec78-da36-405c-ae68-72b508bb01ed</a></td></tr></tbody></table>

{% hint style="info" %}
Notes:&#x20;

* Deal and Opportunity could be used interchangeably in these examples&#x20;
* Goals, Properties, and Reports subject to your specific customization requirements :)
  {% endhint %}

## **Defined Properties Needed to Build this Dashboard** <a href="#block-cabf10157b6b45d792ba65df1c6160f3" id="block-cabf10157b6b45d792ba65df1c6160f3"></a>

<table data-header-hidden><thead><tr><th width="369"></th><th></th></tr></thead><tbody><tr><td><strong>Defined Properties</strong></td><td><strong>Resource</strong></td></tr><tr><td>Channel (previously: Unified Channel) Property</td><td>Created as part of your onboarding</td></tr><tr><td>Campaign (previously: Unified Campaign) Property</td><td><a href="https://docs.hockeystack.com/guides/how-to-build-a-unified-campaign-property#block-eb9f2de5c2e341dba9d572ff11d46ce5">https://docs.hockeystack.com/guides/how-to-build-a-unified-campaign-property#block-eb9f2de5c2e341dba9d572ff11d46ce5</a></td></tr></tbody></table>

## Reports Needed to Build this Dashboard <a href="#block-26dc288e2b24472fb67fe3341509ec6d" id="block-26dc288e2b24472fb67fe3341509ec6d"></a>

<table><thead><tr><th width="373"></th><th></th></tr></thead><tbody><tr><td>LinkedIn Spend</td><td><a href="https://www.loom.com/share/d84a324c71a1481391de48b37f087c6e?sid=ee307e62-56c3-4b53-91fe-f0103b394ccd">https://www.loom.com/share/d84a324c71a1481391de48b37f087c6e?sid=ee307e62-56c3-4b53-91fe-f0103b394ccd</a></td></tr><tr><td>LinkedIn Impressed Accounts</td><td><a href="https://www.loom.com/share/a6c91804e75b4ca58bc3bf574f348bdc?sid=e4543467-f87f-4349-9198-8642c5f36098">https://www.loom.com/share/a6c91804e75b4ca58bc3bf574f348bdc?sid=e4543467-f87f-4349-9198-8642c5f36098</a></td></tr><tr><td>LinkedIn Traffic</td><td><a href="https://www.loom.com/share/d29aed4589914f7d83d14d81fb9aa7af?sid=434a78ad-e232-4e13-86f3-b415e64395f0">https://www.loom.com/share/d29aed4589914f7d83d14d81fb9aa7af?sid=434a78ad-e232-4e13-86f3-b415e64395f0</a></td></tr><tr><td>LinkedIn CPC</td><td><a href="https://www.loom.com/share/b94f851797774dd09b0b7fc8f4516f0b?sid=eef9b9e4-f330-4232-9650-007f9561d588">https://www.loom.com/share/b94f851797774dd09b0b7fc8f4516f0b?sid=eef9b9e4-f330-4232-9650-007f9561d588</a></td></tr><tr><td>LinkedIn Influenced Leads</td><td><a href="https://www.loom.com/share/cbc1c505f6984e00a4b35f65a123a187?sid=f30d26e0-cc63-48a2-9374-acec98a5f680">https://www.loom.com/share/cbc1c505f6984e00a4b35f65a123a187?sid=f30d26e0-cc63-48a2-9374-acec98a5f680</a></td></tr><tr><td>LinkedIn Cost per Lead</td><td><a href="https://www.loom.com/share/93dc6f147bb742f5b6150ee10e8e03f3?sid=29413243-d967-4dc8-91de-e4c25fa82846">https://www.loom.com/share/93dc6f147bb742f5b6150ee10e8e03f3?sid=29413243-d967-4dc8-91de-e4c25fa82846</a></td></tr><tr><td>LinkedIn Influenced Qualified Leads</td><td><a href="https://www.loom.com/share/a9aae6092fd543a2932a59bbd0b837dd?sid=92499d9b-b20f-490a-8a2f-451e365ba707">https://www.loom.com/share/a9aae6092fd543a2932a59bbd0b837dd?sid=92499d9b-b20f-490a-8a2f-451e365ba707</a></td></tr><tr><td>LinkedIn Cost per Qualified Lead</td><td><a href="https://www.loom.com/share/3d8f2a8b46e04508a7fe78999a235c5d?sid=9d28b631-18e0-40fa-aeb4-ab1046a83cdb">https://www.loom.com/share/3d8f2a8b46e04508a7fe78999a235c5d?sid=9d28b631-18e0-40fa-aeb4-ab1046a83cdb</a></td></tr><tr><td>LinkedIn Influenced Deal Value Trend</td><td><a href="https://www.loom.com/share/28e5e3949b8042958f6bececdcf86888?sid=0defb4bd-765a-4591-bc13-a5d4edd22cd0">https://www.loom.com/share/28e5e3949b8042958f6bececdcf86888?sid=0defb4bd-765a-4591-bc13-a5d4edd22cd0</a></td></tr><tr><td>LinkedIn Influenced Deal Trend</td><td><a href="https://www.loom.com/share/e19be15d4959457ba5ce038c38bbf654?sid=0abfc97d-a9a0-4137-9ac6-8d79fcf7ab58">https://www.loom.com/share/e19be15d4959457ba5ce038c38bbf654?sid=0abfc97d-a9a0-4137-9ac6-8d79fcf7ab58</a></td></tr><tr><td>LinkedIn Cost Per Deal</td><td><a href="https://www.loom.com/share/654ea22847cc40589f39f759f88960ed?sid=cc435daf-c068-48b3-ae3e-259e2f1c2f6c">https://www.loom.com/share/654ea22847cc40589f39f759f88960ed?sid=cc435daf-c068-48b3-ae3e-259e2f1c2f6c</a></td></tr><tr><td>LinkedIn Cost Per Won Deal</td><td><a href="https://www.loom.com/share/3fe10c753d4a4ecbb36cb2d3965eb983?sid=9058734e-4a3a-49cc-8a10-098239c690bb">https://www.loom.com/share/3fe10c753d4a4ecbb36cb2d3965eb983?sid=9058734e-4a3a-49cc-8a10-098239c690bb</a></td></tr><tr><td>LinkedIn ROAS</td><td><a href="https://www.loom.com/share/aeda079b24924d7893b4be7a444fc961?sid=f07f998b-34c5-4d08-a188-7933954a062e">https://www.loom.com/share/aeda079b24924d7893b4be7a444fc961?sid=f07f998b-34c5-4d08-a188-7933954a062e</a></td></tr><tr><td>Campaign Impressions</td><td><a href="https://www.loom.com/share/25fea34ec57649b497effb31f1f160a8?sid=a5a6830e-0389-4743-8d67-a9a8a0a194a7">https://www.loom.com/share/25fea34ec57649b497effb31f1f160a8?sid=a5a6830e-0389-4743-8d67-a9a8a0a194a7</a></td></tr><tr><td>Ad Spend of Channel</td><td><a href="https://www.loom.com/share/9ea793fcb564429c8a2c2612a5cbfb3a?sid=8eacbaf2-32d1-4c52-8f61-94abbe23ee32">https://www.loom.com/share/9ea793fcb564429c8a2c2612a5cbfb3a?sid=8eacbaf2-32d1-4c52-8f61-94abbe23ee32</a></td></tr><tr><td>Metrics for Non-LinkedIn Influenced Leads</td><td><a href="https://www.loom.com/share/afaf4806fd8d4be0ae61991b812846c8?sid=fa6c4171-873d-4bcd-9998-d69e84723750">https://www.loom.com/share/afaf4806fd8d4be0ae61991b812846c8?sid=fa6c4171-873d-4bcd-9998-d69e84723750</a></td></tr><tr><td>Metrics for LinkedIn Influenced Leads</td><td><a href="https://www.loom.com/share/8c04470160e8447cb8436377e3f9165e?sid=a4c5ce5b-35d7-4254-b1cf-3847001e14f0">https://www.loom.com/share/8c04470160e8447cb8436377e3f9165e?sid=a4c5ce5b-35d7-4254-b1cf-3847001e14f0</a></td></tr><tr><td>LinkedIn Creatives (Uniform Attribution)</td><td><a href="https://www.loom.com/share/0ed113f175e24d26bbaaaa5346c5f0fb?sid=2d3f8313-38de-412f-9d06-1a0b508cdc1e">https://www.loom.com/share/0ed113f175e24d26bbaaaa5346c5f0fb?sid=2d3f8313-38de-412f-9d06-1a0b508cdc1e</a></td></tr><tr><td>LinkedIn Campaigns (Position Based Attribution)</td><td><a href="https://www.loom.com/share/bb8e591cb8534938b7693fa6f3352635?sid=0e2ff531-306e-4105-bc69-6df3a72be3c5">https://www.loom.com/share/bb8e591cb8534938b7693fa6f3352635?sid=0e2ff531-306e-4105-bc69-6df3a72be3c5</a></td></tr><tr><td>LinkedIn Campaigns Groups (Time Decay Attribution)</td><td><a href="https://www.loom.com/share/2d9483086e9d46c49ae25819b291b45e?sid=6d314040-1983-41cf-8711-6815502ed8d4">https://www.loom.com/share/2d9483086e9d46c49ae25819b291b45e?sid=6d314040-1983-41cf-8711-6815502ed8d4</a></td></tr></tbody></table>


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