> For the complete documentation index, see [llms.txt](https://docs.hockeystack.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hockeystack.com/marketing-intelligence/dashboard-building-guides/silvio-perezs-paid-ads-dashboard.md).

# Paid Ads Dashboard

### Original Post

[Silvio Perez's Paid Ads Dashboard](https://hockeystack.com/templates/silvio-perezs-paid-ads-dashboard)

***

### 💡 Read Before Building

* [Track Date Properties](https://docs.hockeystack.com/getting-started-with-hockeystack/hockeystack-academy/101-how-hockeystack-works/building-blocks/track-date-properties)
* [Step 2.3: Create your “Channel” (previously: Unified Channel) Property](https://docs.hockeystack.com/getting-started-with-hockeystack/hockeystack-academy/102-implementation-guide/step-2.0-intro-to-your-first-attribution-report/step-2.3-create-your-unified-channel-property)

***

### Goals Needed to Build This Dashboard

| Goal              | Video Link                                                                                                          |
| ----------------- | ------------------------------------------------------------------------------------------------------------------- |
| Lead Created Goal | [Watch Video](https://www.loom.com/share/e4ef5230d2e7480e8f377f01d094ff64?sid=f7e30c87-a644-4640-9ff7-feccee30703a) |
| MQL Goal          | [Watch Video](https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7) |
| SQL Goal          | [Watch Video](https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289) |
| SAO Goal          | [Watch Video](https://www.loom.com/share/d83b25cbf6eb462aa951466bbc5b18fa?sid=50a44486-5651-4832-88a9-f95849292abe) |
| SQO Goal          | [Watch Video](https://www.loom.com/share/6d420aeb37f4445793734e89a96e9cff?sid=706ea2b5-4a5f-43db-8e4f-5a7e89f84ef0) |
| Closed Won        | [Watch Video](https://www.loom.com/share/6c4b4cb90b1f4109bba6ebd53ebabe2c?sid=d6deec78-da36-405c-ae68-72b508bb01ed) |

***

### Defined Properties Needed to Build This Dashboard

| Defined Property                               | Resource                                                                                                                                                                                                                                                                 |
| ---------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Channel (Previously: Unified Channel) Property | [Channel (previously: Unified Channel) Property Documentation](https://docs.hockeystack.com/getting-started-with-hockeystack/hockeystack-academy/102-implementation-guide/step-2.0-intro-to-your-first-attribution-report/step-2.3-create-your-unified-channel-property) |

***

### Reports Needed to Build This Dashboard

| Report                                    | Video Link                                                                                                          |
| ----------------------------------------- | ------------------------------------------------------------------------------------------------------------------- |
| \[Performance Overview (Paid)]            | [Watch Video](https://www.loom.com/share/b83e7bf9dc934b8091818def33cf2564?sid=77401ec1-a10c-4891-aa0f-53b39d3ab889) |
| \[Total Performance (Organic + Paid)]     | [Watch Video](https://www.loom.com/share/bc2212016f2341e2bc8c095edcc443ff?sid=77d02838-68e7-4f8d-83c8-a88558b26601) |
| \[Paid Platform Performance Over Time]    | [Watch Video](https://www.loom.com/share/06ed595b5c0945ebb2f5b060f242ae8b?sid=f30346bc-7a01-468a-805d-5a8b984ef88e) |
| \[Spend vs Pipeline vs Revenue Over Time] | [Watch Video](https://www.loom.com/share/6e003b4efb5e4e0ba82af493e70b5cd6?sid=8001b499-05d7-45e5-87c8-46b1874d8a04) |
| \[Spend by Platform]                      | [Watch Video](https://www.loom.com/share/ee5707a90238429ca48a3f69bd038175?sid=9e99f97f-870e-4747-8f0c-2a3a10d52ff2) |
| \[Leads by Platform]                      | [Watch Video](https://www.loom.com/share/2900e178272c4b9ba4981a8dde2ba925?sid=d8aa1152-2281-4602-a59d-b608acf410e4) |
| \[Revenue by Platform]                    | [Watch Video](https://www.loom.com/share/a89693b8051447ce834a2c8910b9a2b5?sid=8a9508b3-bf15-4d77-9c16-836783545161) |

***


---

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