# Goals **Goals** are the business outcomes you're trying to achieve and want to report on. The key goals for each business will be the funnel stages—how many MQLs you generated and how many deals you closed. But they can also be much smaller items, like how many forms were filled out or even how many pageviews you had this quarter. **How goals work is:** you define a set of criteria that mark a goal as complete. Then, HockeyStack checks which users or companies have performed actions that meet those criteria. We measure how many times the goal was completed—and by whom exactly (if this data is available). *** In HockeyStack, navigate to [Definitions > Goals](https://hockeystack.com/dashboard/actions/?utm_source=hockeystack_academy). This page serves as your main data dictionary. Click the **+** icon in the top right corner to create a new goal. #### Use Cases Depending on your business needs, you'll use a different goal setup. We've described each scenario in a dedicated doc. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.hockeystack.com/marketing-intelligence/goals.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.