> For the complete documentation index, see [llms.txt](https://docs.hockeystack.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hockeystack.com/marketing-intelligence/journeys/journeys-use-cases.md).

# Journeys Use Cases

### Example Use Case <a href="#block-a38d2b24dc504a8b9dec92c82b265f82" id="block-a38d2b24dc504a8b9dec92c82b265f82"></a>

* Inbound leads, last 7 days
  * Analyze their full journeys and understand how we brought them
* SDR Hit list engagements, today
  * Set up alerts for sales team to enable quick response
* List of Closed Won Deals
  * Pull deal retros for board meetings
* Buying Unit Penetration
  * Understand who we need to convert

### Example Configurations <a href="#block-72349908eff741679c088d7814f2319f" id="block-72349908eff741679c088d7814f2319f"></a>

| View                         | Configuration      | Filters                                                                                                                                                                   |
| ---------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Account List Intent Tracking | Group by Companies | Target Account list (company property), Who have entered site today Target Account list (company property) Who have done \[Enter high intent goal] within the last 7 days |
| ABM Activity                 | Group by Companies | Whose target account (company property) is true, who have entered site last 90 days                                                                                       |
| Buying Unit Penetration      | Group by Users     | Whose Company domain (company property) Contains \[Enter Company Name]                                                                                                    |
| New ICP Leads                | Group by Companies | Who have done \[Enter sign up goal] within the last 3 days                                                                                                                |
| Rep Account List Activity    | Group by Companies | Account list owner property (company properties) is \[Enter owner name] All Time                                                                                          |
| Gong Mentions                | Group by Companies | Who have done \[Gong mention tracking goal] in the last 7 days                                                                                                            |


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