# Odin AI Odin is your AI analyst inside HockeyStack. It helps go-to-market teams get fast, accurate answers and take action with confidence. Once your GTM data is ingested by HockeyStack, Odin analyzes everything — from CRM activity and campaigns to ads and web traffic. It answers questions in plain language and recommends next steps like rerouting the budget, prioritizing segments, or channel optimization. Common use cases include: * Funnel analysis * Lift reports * Attribution breakdowns * Spend optimization You can use Odin in the HockeyStack UI or [directly in Slack](https://docs.hockeystack.com/integrations/other/slackbot-for-odin) by tagging `@hockeystackodin` in any channel or DM. Every output is tested, structured, and auditable. Odin doesn’t guess — it follows your logic, runs thousands of internal checks, and stays tightly scoped to your data and definitions. Odin is the first thing you’ll see in HockeyStack. It’s your starting point for context-aware guidance, is aligned to your GTM strategy, and is always ready to provide insights and analyses. **Want to go deeper?** Explore Odin’s capabilities in here! --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.hockeystack.com/marketing-intelligence/odin-ai.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.