> For the complete documentation index, see [llms.txt](https://docs.hockeystack.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights.md). # Marketing Intelligence FAQ - [Data Model & Tracking](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/data-model-and-tracking.md) - [What is an Action?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/data-model-and-tracking/what-is-an-action.md) - [Merging in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/data-model-and-tracking/merging-in-hockeystack.md) - [What are domains HockeyStack don't automatically merge?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/data-model-and-tracking/merging-in-hockeystack/what-are-domains-hockeystack-dont-automatically-merge.md) - [How HockeyStack connects anonymous, personal and business identities?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/data-model-and-tracking/how-hockeystack-connects-anonymous-personal-and-business-identities.md) - [How HockeyStack deduplicates accounts?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/data-model-and-tracking/how-does-hockeystack-deduplicate-accounts.md) - [Why has my data changed?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/data-model-and-tracking/why-has-my-data-changed.md) - [Integration & Data Ingestion](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion.md) - [Salesforce: Understanding Archived Tasks](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/salesforce-understanding-archived-tasks.md) - [Salesforce: I created a new field in Salesforce, but don’t see it in HockeyStack.](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/i-created-a-new-field-in-salesforce-sfdc-but-i-dont-see-it-in-hockeystack.-what-should-i-do.md) - [LinkedIn: Can I integrate multiple LinkedIn ads accounts?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/can-i-integrate-multiple-linkedin-ads-accounts.md) - [Website Tracking: GA4 vs. HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/ga4-vs.-hockeystack-website-data-tracking.md) - [Website Tracking: Does HockeyStack website pixel track by U.S. States?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/does-hockeystack-website-pixel-track-us-states.md) - [Spend: Can I create one field that calculates the total ad spend + SFDC campaign spend?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/can-i-create-one-field-that-calculates-the-total-ad-spend-+-sfdc-campaign-spend.md) - [Storylane: Can I push Storylane events to HockeyStack?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/can-i-push-storylane-events-to-hockeystack.md) - [Zapier: Can I use Zapier for integrations with HockeyStack?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/can-i-use-zapier-for-integrations-with-hockeystack.md) - [Webhook: Offline conversions for ad platforms](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/offline-conversions-for-ad-platforms.md) - [Other: What object/integration is this field pulling from?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/what-object-integration-is-this-field-pulling-from.md) - [Other: Hiding Fields from your CRM in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/integration-and-data-ingestion/hiding-fields-from-your-crm-in-hockeystack.md) - [Properties & Configuration](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration.md) - [What is Source vs. Referrer vs. UTM Source vs. UTM Medium?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/what-is-source.md) - [What is "UTM Source"?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/what-is-utm-source.md) - [What is "UTM Medium"?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/what-is-utm-medium.md) - [Building a Campaign / Asset Grouping property](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/building-a-campaign-asset-grouping-property.md) - [Building a Campaign Grouping property](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/building-a-campaign-grouping-property.md) - [How can I add Salesforce Task object into Defined Properties?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/how-can-i-add-salesforce-task-object-into-defined-properties.md) - [How can I add HubSpot form fills into Defined Properties?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/adding-hubspot-form-fills-to-defined-properties.md) - [How long does it take for a relation mapping to be ready to use?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/how-long-does-it-take-for-a-relation-mapping-to-be-ready-to-use.md) - [Why can't I map back to property?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/why-cant-i-map-back-to-property.md) - [How to map two similar fields in one breakdown?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/using-two-similar-fields-in-one-breakdown.md) - [Goals](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals.md) - [Best Practices for Lifecycle Tracking in Salesforce / HubSpot](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/best-practices-for-lifecycle-tracking-in-salesforce-hubspot.md) - [Measuring conversion rates](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/how-do-i-measure-conversion.md) - [Measuring time between two goals in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/measuring-time-between-two-goals-in-hockeystack.md) - [Building a goal that shows open opportunities](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/building-a-goal-that-shows-open-opportunities.md) - [What is the HubSpot "email bounces" action?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/what-is-the-hubspot-email-bounces-action.md) - [LinkedIn Impressions: Different Ways of Measuring](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/linkedin-impressions-different-ways-of-measuring.md) - [How to define Engaged Accounts and Engaged People?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/how-to-define-engaged-accounts-and-engaged-people.md) - [Can I filter a goal on X object by Y object fields?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/hubspot-can-i-filter-a-goal-on-x-object-by-y-object-fields.md) - [How do I see which individuals / companies are included in a metric?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/how-do-i-see-which-individuals-companies-are-included-in-a-metric.md) - [Reporting](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting.md) - [Viewing form submissions by page](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/number-of-form-submissions-on-each-page.md) - [Measuring touchpoint-influenced vs. non-touchpoint influenced conversion rate](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/showing-a-goals-influence-on-conversion-rates.md) - [Calculating average number of touchpoints](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/average-number-of-touchpoints-before-buying-stage.md) - [Measuring trend of Engagement Score](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/trend-of-engagement-score-weighted-touchpoints.md) - [Measuring LinkedIn Impressions and Engagements](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/how-can-i-use-linkedin-impressions-and-engagements-in-my-reports.md) - [Measuring sales and marketing penetration in an account list](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/measuring-sales-and-marketing-penetration-in-an-account-list.md) - [Measuring number of engaged contacts per company](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/measuring-number-of-engaged-contacts-per-company.md) - [Tracking progression against targets](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/tracking-progression-on-targets.md) - [Counting funnel stages influenced by different types of marketing touchpoints](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/number-report-funnel-stages-influenced-by-different-types-of-marketing-touchpoints.md) - [Measuring percentage of high quality job titles by Channel](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/percentage-of-high-quality-job-titles-by-channel.md) - [How do Table Totals Work: Campaign vs Campaign Group?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/how-do-table-totals-work-campaign-vs-campaign-group.md) - [Record Count](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/record-count.md) - [Attribution](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/attribution.md) - [When do I use "Breakdown by" vs "Attribution Options" for Reports?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/attribution/when-do-i-use-breakdown-by-vs-attribution-options-for-reports.md) - [What touchpoints get credit in attribution?](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/attribution/what-touchpoints-get-credit-in-attribution.md) - [Self-reported attribution](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/attribution/adding-a-self-reported-source-to-your-unified-channel-defined-property.md) - [Other](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/other.md) - [Updating a company logo in HockeyStack](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/other/updating-a-company-logo-in-hockeystack.md) --- # Agent Instructions This documentation is published with GitBook. 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