# Building a Campaign Grouping property

Cross-channel campaigns are used to track engagement across multiple touchpoints such as email outreach, paid advertising, webinars, and blog content—all centered around a unified campaign message. The Campaign grouping property lets you group all those touches into a single campaign umbrella so you can track engagement and attribution across all channels, under one name.

Please find a quick video explaining how to create cross-channel/integrated campaigns.

{% embed url="<https://www.loom.com/share/62134ada6cae4d7d95c6dd826320604f>" %}

To do this, create a new defined property, then use existing Campaign or Asset-related properties to construct your groupings.

<figure><img src="/files/Oe0JalNGJse8bzye4f7w" alt=""><figcaption></figcaption></figure>

Once values are assigned to Campaign property, you can use this property in attribution reports to see which campaigns drove traffic, conversions, or influenced pipeline.

<figure><img src="/files/LHG0OG6EYR7uMOlMIzBb" alt=""><figcaption></figcaption></figure>


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