# How do Table Totals Work: Campaign vs Campaign Group?

When breaking down data by **Campaign**, the totals in the table reflect a **simple average** across all rows.&#x20;

In contrast, when breaking down by **Campaign Group** only, the totals are calculated using a **weighted average** of all of the campaigns. Therefore it is more reliable to look at the campaign group table for averages as this provides a more accurate representation of overall performance.


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