# How to define Engaged Accounts and Engaged People?

Engaged Accounts are defined by the metric:\
**Any Action → Companies**\
This shows the number of unique companies that have performed *any* tracked action — such as a pageview, form fill, ad click, or other interactions — within the selected time period. It does not consider the type of action or specific goal, only whether the company engaged in some way during that timeframe.

Engaged People follow the same logic, using:\
**Any Action → Unique Users**\
This reflects the count of unique individuals who have taken any tracked action within the selected time period.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/how-to-define-engaged-accounts-and-engaged-people.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
