What is Source vs. Referrer vs. UTM Source vs. UTM Medium?
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"Source" is either the "?utm_source=" (From our Website Script) parameter in URLs that people visit, if that exists. If not it is pulled from the referrer.
"Referrer" is pulled from the referrer URL (the webpage a person was on right before they landed on your page).
"UTM Source" is the "?utm_source=" in URLs that people visit. For example, if someone visits hockeystack.com/?utm_source=google, UTM Source is google.
"UTM Medium" is the "?utm_medium=" in URLs that people visit. For example, if someone visits hockeystack.com/?utm_medium=cpc, UTM Medium is cpc.
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