> For the complete documentation index, see [llms.txt](https://docs.hockeystack.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/reporting/showing-a-goals-influence-on-conversion-rates.md).

# Measuring touchpoint-influenced vs. non-touchpoint influenced conversion rate

### Pre-requisites <a href="#block-b649bf39f11b4d68b29f5400648be606" id="block-b649bf39f11b4d68b29f5400648be606"></a>

* Create the goal for which you want to analyze the impact. In this example we are using **Blog Views** as the Goal. You can use anything.

## Step 1: Build the Touchpoint-Influenced Table <a href="#block-2c4945f7c7bd45d9a8ea72d2fcdb34e3" id="block-2c4945f7c7bd45d9a8ea72d2fcdb34e3"></a>

{% @arcade/embed flowId="iwTf1ngvKfuKwLqxVMnJ" url="<https://app.arcade.software/share/iwTf1ngvKfuKwLqxVMnJ>" %}

## Step 2: Build the Non-Touchpoint-Influenced Table <a href="#block-44d7609a3bb1464daf15a4e2f5565657" id="block-44d7609a3bb1464daf15a4e2f5565657"></a>

{% @arcade/embed flowId="z7wpOUfGBjyzkl3unlCw" url="<https://app.arcade.software/share/z7wpOUfGBjyzkl3unlCw>" %}

## Step 3: Add them to your dashboard for easy comparison <a href="#block-cc7f5247173b443db1f75e7b896c5a1e" id="block-cc7f5247173b443db1f75e7b896c5a1e"></a>

<figure><img src="/files/d3QQkIhXHnVdCfhlaju6" alt=""><figcaption></figcaption></figure>

### How to interpret the data? <a href="#block-c1e72e5065f7450baf8b313819cf82c8" id="block-c1e72e5065f7450baf8b313819cf82c8"></a>

If you see that one of the conversion rates is significantly higher for Touchpoint-Influenced than Non-Touchpoint Influenced, then the touchpoint is impacting that KPI.


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