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For the complete documentation index, see llms.txt. This page is also available as Markdown.

Measuring touchpoint-influenced vs. non-touchpoint influenced conversion rate

Pre-requisites

  • Create the goal for which you want to analyze the impact. In this example we are using Blog Views as the Goal. You can use anything.

Step 1: Build the Touchpoint-Influenced Table

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Step 2: Build the Non-Touchpoint-Influenced Table

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Step 3: Add them to your dashboard for easy comparison

How to interpret the data?

If you see that one of the conversion rates is significantly higher for Touchpoint-Influenced than Non-Touchpoint Influenced, then the touchpoint is impacting that KPI.

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