# Defining Custom Attribution Weights

We all know not all attribution touchpoints are created equal. But how does a LinkedIn Impression measure up to an invite-only Exec dinner Event? Determine the relative value of each touchpoint, then normalize the values between 0 and 1. This gives you your Custom Attribution Weights to apply to your Touchpoint Types / Channel property.

#### Step 1 - Find the frequency of each action in a given journey. <a href="#block-702f8c2f9227460789a3fb820382ad68" id="block-702f8c2f9227460789a3fb820382ad68"></a>

* Create a table report with “all time” date range. Breakdown by Touchpoint Type (Or Channel if you are using Defined Properties Channel). Measure Any Action - Times Done divided by Any action - Unique Users.

#### Step 2 - Calculate the relative weight of each touchpoint. <a href="#block-65030cfd58a044e88e280fc8a5342f1b" id="block-65030cfd58a044e88e280fc8a5342f1b"></a>

i.e. 5 LinkedIn vs 2 Events. The relative weight of Events against LinkedIn is 5/2 = 2.5

* Add your table to a dashboard to export, and export your table to a csv.
* Import the data from your Frequency Report to a spread sheet
* Make of copy of this template: [\[Template\] Calculate Attribution Weights](https://docs.google.com/spreadsheets/d/1zNpju2rxxrnnM4LkzznVdMQ7R3sLFimDgdZtXfEseLg/edit?usp=sharing)
  * Column E gives you the normalized value of the relative weight.

#### Step 3 - Add your weights to your Touchpoint Types / Channel if applicable <a href="#block-3c3a642336d34dd9a660b5f0840dd6d8" id="block-3c3a642336d34dd9a660b5f0840dd6d8"></a>

* If you are using the new Touchpoint Type builder we only support adding weights to your Touchpoint Type property. Navigate to Touchpoints > Touchpoint Type > Add each weight to the "Weight" from Column E.
* If you are not using the new Touchpoint Type's builder - Navigate to Defined Properties > Channel > toggle on “Custom Attribution Weights” > add each weight from Column E.


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