March 24, 2025

Marketing Analytics

Deals

Deal Amount Synchronization

The Deals page now reflects the default deal amount specified in the "Report & Tracking" settings, ensuring consistency across your analytics.

Attribution Page

📊 Visualizations & Breakdowns: We have introduced a new visualization feature called "Breakdown." This feature allows you to segment data based on the predefined properties enabled for filters, offering a more detailed analysis.

📋 Detailed Record View: The Record Details View has been upgraded to display all touchpoints associated with the selected value, alongside the usual list of properties, for a more thorough examination.

⌨️ Keyboard Shortcuts: For enhanced navigation, keyboard shortcuts have been integrated into the page. Try using Command + K to explore this functionality.

🔙 Lookback Window Respect: The Attribution Page now honors the default lookback window specified under "Reporting & Tracking" in the settings, ensuring consistent historical data analysis.

🐞 Bug Fixes: Metric cards now accurately reflect both positive and negative results. For example, an increase in 'Closed Lost' value will display in red, while a decrease appears in green, providing clear visual cues.

Account Intelligence

🔍 Contact Discovery Enhancement: Get more accurate and relevant contact information with our improved contact discovery system supporting keyword filtering for more precise targeting.

🔄 CRM Integration Expansion: Seamlessly sync your workflows with Hubspot and Salesforce, enabling automated contact updates and lead score synchronization across your tech stack.

🎯 LinkedIn Ads Enhancement: Improved handling of multiple accounts for more reliable LinkedIn Ads integration.

✨ UI/UX Improvements: Enhanced search functionality on the Account Dashboard and improved Static Sales View interface for a more intuitive user experience.

🤖 AI Preview Mode: New preview functionality for AI features, allowing all users to experience AI capabilities before full access.

📊 Vector Integration: New intent data integration with Vector.co, providing deeper insights into account engagement and intent signals.