April 14, 2025
Last updated
Last updated
Give Feedback to Odin Responses: You can now let us know what you think of Odin's analysis by clicking the thumbs up and down buttons below the response. This will help us improve Odin's capabilities in the future :)
Companies Page: We are launching a new page to show you a list of your Company records and their critical information along with a funnel view to see how many companies went through each stage.
Auto-tagging in LinkedIn and Google Ads: We added a new toggle to our LinkedIn and Google Ads integrations that allows us to auto-tag your creatives and campaigns. This removes the necessity to rely on UTM parameters to track where people are coming from and find the true ROI in creative/ad granularity.
It works by appending new custom query parameters to your creative urls which HockeyStack can natively detect. This does not affect or modify any existing behavior in your urls or UTM parameters.
ODIN: Improved analysis prompts to take into account Filters and more specialized marketing knowledge.
ATTRIBUTION PAGE: Improved performance and first-time loading experience.
MARKETING: Compare Periods now looks for relative periods. For example, if you look at This Month on April 13, we compare it with March 1 - 13.
