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February 17, 2025

To submit feature requests or requests for improvement, please visit our board at https://hockeystack.canny.io/feature-requests

Marketing Analytics

New Features

  • Deals List and Deal Journeys: Visit Deals in the sidebar to see a full list of your deals. Click on the "Journey" button to see a summary of its activity.

To configure this view, visit Settings > Data Categorization, enter your Funnel Stages and Touchpoints, click Save on both, and then refresh your Deals page. Example configuration below:

  • Build and view reports from inside Odin Chat: New AI-built reports can now be previewed and interacted with in-chat. Click Go to Report to view it in our Report Builder and to save it.

Improvements

  • Odin Performance Enhancements: Faster load times and more accurate insights.

  • Odin UI Updates: Current state during analyze step shows what Odin is actually doing.

  • Odin Date Ranges: All reports linked into an Odin Chat will be adjusted to the correct date range of your question

Account Intelligence

New Features

  • Workflow Engine: Create and manage automated workflows with enhanced scheduling options and better UI controls. Set up recurring tasks that run exactly when you need them.

Video showing our new workflows feature: creating views, and scheduling jobs.

  • AI Company Research: Ask questions and save custom research properties about any company directly in the sales view.

An image showing our A.I. lead enhancement

  • Company Data API: Get company research data & all cother ompany-related data stored in HockeyStack through API to plug into your external workflows.

An image showing our feature where you can enter a domain and get research about their company.

  • New Integration: Workflows now supports StackAdapt as a destination for the Send to Audience feature, enabling seamless audience activation directly within your campaigns.

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