March 14, 2025

Marketing Analytics

Attribution Page

Release Notes

• Custom Views for Attribution Pages: Users can now create and edit views to configure their attribution pages according to their preferences.

• Enhanced Stage Column Interaction: Clicking on stage column cells in the main attribution page table now offers two options:

• View Records: To see detailed records.

• View Trends: To visualize changes over time.

• Touchpoints Enhancement: Introduction of an overview option that displays total non-attributed values for each column.

Account Intelligence

🔍 Salesloft Integration: Seamlessly export your enhanced accounts to your Salesloft account.

🌟 Sales Dashboard Ranking Update: Enhanced lead scoring system that intelligently combines AI-derived scores with intent signals for more accurate prospect prioritization.

🔄 Workflow Automation Enhancement: New condition node capabilities for more precise workflow filtering and improved sequence management.

☁️ Salesforce iFrame: One-click Salesforce iFrame installation process for easier setup and improved data synchronization.

Reporting

🎉 Default Attribution: Now you can set up your preferred attribution configuration once under Settings -> Reporting & Tracking, and watch it automatically apply to all your new reports. Save time, maintain consistency, and still enjoy complete flexibility to customize attribution for any individual report whenever needed.