March 31, 2025
Last updated
Last updated
🔥 Smarter Lead Scoring: New mixed scoring system combines AI analysis with engagement metrics, helping you identify your hottest prospects more accurately.
☁️ Salesforce Integration Improvements: Streamlined Salesforce sync with automated iFrame installation and enhanced contact merging—seamlessly keep your CRM data in sync.
🤖 AI Agent for Contact Discovery: New AI-powered contact discovery and enrichment capabilities—automatically find and verify decision-makers at your target accounts.
🎯 StackAdapt & LinkedIn Integration Updates: Enhanced audience management with CSV download support and improved syncing—manage your ad targeting more effectively.
💣 Improved Bombora Integration: New improvements to our integration with Bombora for enhanced intent data—identify companies actively researching solutions like yours.
⚡ Workflow Performance Improvements: Significant performance enhancements to workflow execution—run your automation faster and more reliably.
Enhanced Column Support: The Attribution Page now includes additional columns that provide comprehensive insights, such as paid ads metrics, website metrics, and conversion rates. You now have the flexibility to save columns in any desired order within custom views.
You can now dynamically add reports you wish to analyze directly into Odin.
New Customers can onboard themselves by setting up the necessary CRM integrations and Stages, we setup the rest (properties, touch points, reports, dashboards) automatically.
Data Syncs for Export: You can now export both raw actions and stage-specific actions data from HockeyStack into your data warehouse and other destinations.
Product Object from HubSpot: You can now see your Products/Product Line Items from HubSpot in HockeyStack. To enable it, an extra scope is required from HubSpot, so you need to authorize it first. To do this, you need to go to your HubSpot integration configuration page, and click on the "Add product line items" button. The data pull process can take up to 24 hours to complete.
ATTRIBUTION PAGE - Non-attributed values are now also shown in the table, in their own row and as small totals in your metric cards at the top.
ATTRIBUTION PAGE - You can now download CSV data directly from the attribution table by clicking the ellipsis button at the top right of the table.
