March 6, 2025
Last updated
Last updated
Automated Attribution Page Setup: Once your hockeystack touchpoints and stages are configured in Data Categorization settings, the attribution page sets itself up automatically.
Detailed Metrics Visualization: View comprehensive metrics for each stage, segmented by various touchpoints.
Interactive Data Exploration: Click any attributable number to open a popup displaying all related records.
In-Depth Record Details: Drill down into each record to examine detailed information about each row.
⚡️Salesforce Improvements: Salesforce nested relation property mapping is much easier to build and visualize now! For those who are familiar with SOQL, build Account.Owner.Profile.Name in just a few clicks! It is also possible to add properties that aren't pulled by default to any Salesforce object.
✴️ Hubspot Improvements: It is now possible to add properties that aren't pulled by default to a CRM object.
💯 Enhanced Sales Dashboard Rankings: Get more accurate insights with our new intelligent scoring system that combines AI-driven analysis with real user interactions. Make better decisions with a more comprehensive view of your most promising accounts.
🔄 Improved CRM Integration: Experience smoother data synchronization with enhanced CRM push capabilities and more reliable connection handling for your sales workflows.
🎯 LinkedIn Ads Workflow: Streamline your advertising campaigns with our new LinkedIn Ads integration, enabling more targeted and efficient campaign management.
🔍 Enhancements to Company Research: Access comprehensive company insights directly from the company drawer with our new "See the full journey".
📈 Improvements to Research Page: Access detailed company insights through our new public-facing research platform: https://app.hockeystack.com/account-research-tool
