# March 6, 2025

## Marketing Analytics

### Attribution Page (New!)

* **Automated Attribution Page Setup:** Once your hockeystack touchpoints and stages are configured in Data Categorization settings, the attribution page sets itself up automatically.

  <figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FD0tx4EBe8nrGqJTtnhxS%2FScreenshot%202025-03-10%20at%2010.35.38%E2%80%AFAM.png?alt=media&#x26;token=2b3f6db5-721d-4690-8982-246a20d7b6f0" alt=""><figcaption></figcaption></figure>
* **Detailed Metrics Visualization:** View comprehensive metrics for each stage, segmented by various touchpoints.
* **Interactive Data Exploration:** Click any attributable number to open a popup displaying all related records.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FOWVEFtuhRzVYIlLaf3bH%2FScreenshot%202025-03-10%20at%2010.41.39%E2%80%AFAM.png?alt=media&#x26;token=402bae99-52ed-422a-b681-210f0adfec8b" alt=""><figcaption></figcaption></figure>

* **In-Depth Record Details:** Drill down into each record to examine detailed information about each row.

## Object Based Goal Builder

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2Fq1JesjQkXRBzBmS8mP1V%2Fimage.png?alt=media&#x26;token=874ea135-18f1-4896-a40c-37b93219fc66" alt=""><figcaption></figcaption></figure>

⚡️**Salesforce Improvements:** Salesforce nested relation property mapping is much easier to build and visualize now! For those who are familiar with SOQL, build *`Account.Owner.Profile.Name`* in just a few clicks! It is also possible to add properties that aren't pulled by default to any Salesforce object.

✴️ **Hubspot Improvements:** It is now possible to add properties that aren't pulled by default to a CRM object.

## Account Intelligence

💯 **Enhanced Sales Dashboard Rankings:** Get more accurate insights with our new intelligent scoring system that combines AI-driven analysis with real user interactions. Make better decisions with a more comprehensive view of your most promising accounts.

🔄 **Improved CRM Integration:** Experience smoother data synchronization with enhanced CRM push capabilities and more reliable connection handling for your sales workflows.

🎯 **LinkedIn Ads Workflow:** Streamline your advertising campaigns with our new LinkedIn Ads integration, enabling more targeted and efficient campaign management.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FxLqqRt2ayZuL3IH1XRFP%2FLinkedIn_Logo.svg.png?alt=media&#x26;token=0505da1b-6f41-4b6d-92d8-1405baed6d4d" alt=""><figcaption></figcaption></figure>

🔍 **Enhancements to Company Research:** Access comprehensive company insights directly from the company drawer with our new "See the full journey".

📈 **Improvements to Research Page:** Access detailed company insights through our new public-facing research platform: <https://app.hockeystack.com/account-research-tool>