# May 16, 2025

## Marketing Analytics

**New dashboard filters:** Smarter dashboard filters are now available for everyone. We enabled better dashboard filtering for all the customers. Now you can filter dashboards by any of your defined properties. Each dashboard becomes a flexible source of insights, no matter if youre interested in EMEA or APAC, Enterprise or Mid Market.

More info here: [using-the-new-dashboard-filters](https://docs.hockeystack.com/documentation/using-the-new-dashboard-filters "mention")

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FDq094IhOP4E8gOhVWM9W%2FScreenshot%202025-05-16%20at%2011.05.35.png?alt=media&#x26;token=9f73aee2-bb46-4740-8d20-2427ee5d08b4" alt="" width="375"><figcaption></figcaption></figure>

## Account Intelligence

### Added heat scale

**Visual heat scale for accounts:** We’ve made it easier to scan account performance at a glance. The new heat scale gives you a simplified view up front, while the full score is still available in the account details.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FV819WnpR9R5WKOeCXBtO%2FScreenshot%202025-05-16%20at%2011.28.20.png?alt=media&#x26;token=7ffaecdd-41f8-4c30-bc47-8a5a8c445b3f" alt="" width="235"><figcaption></figcaption></figure>

**Added score trend:** Spot changes faster with account score trends. See how an account is evolving by heading to Companies → select a company. Available on all accounts with historical data.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FtX0NVDKs7FDq3ba1cf29%2FScreenshot%202025-05-16%20at%2011.37.57%E2%80%AFAM.png?alt=media&#x26;token=78bae2fa-0ad7-4bcd-9680-5df4df027bff" alt=""><figcaption></figcaption></figure>

## Improvements

* INTEGRATIONS: HubSpot users now see `hs_meeting_outcome` by default on Meeting objects—no setup needed.
* INTEGRATIONS: See both the original and dynamically converted deal values from Salesforce, side by side. More context, less guesswork [salesforce-currency](https://docs.hockeystack.com/integrations/crms/salesforce/salesforce-currency "mention")