May 5, 2025
Last updated
Last updated
Revamped Pipeline: This is one of the biggest updates we've made to Odin in the last couple months. We rewrote a big chunk of how Odin thinks and how it creates a plan to answer the question. This means much more accurate and granular datapoints being used in the analysis. It also includes the plan in the UI.
Company Details Page: We just launched a new page to show you all the details and insights for all of your accounts - whether they are a customer or a prospect in the pipeline. It is currently in beta with early adopters but very soon, you'll have all the necessary insights about your key accounts at your fingertips.
Salesforce Sync: One of the most requested features we've had for a long time was "Do you sync data back to Salesforce?" Our new add-on makes it possible to send back Company and Person records unified in the HockeyStack data model as well as their unified touchpoints and the buyer journey stages to Salesforce. Ask your CSM for more details!
BigQuery Export + Column Mappings: Data Syncs just got updated with a new BigQuery Export option. Talk with your CSM if you are interested! Also, we've added better column mapping support to Data Syncs so that it is easier to pull in different kinds of columns more reliably.
Integration Expiration Notifications: Now you are able to see integrations that expired directly in the platform without going to Settings. We see a lot of cases where these notifications can go unnoticed which causes delays in analysis since you would be working with stale data.
INTEGRATIONS - Added activity list dropdown to Marketo integration configuration page so you can choose which Marketo activities you want to pull into HockeyStack.
INTEGRATIONS - We can now pull Ticket object from HubSpot. You can configure this from HubSpot integration configuration page.
