# November 3, 2025

## Marketing Intelligence

### Salesforce Spend Sync

You can now sync advertising spend directly from Salesforce — including both online and offline events.\
No more spreadsheets — HockeyStack now pulls your spend data automatically!

Enable it in **Settings → API & Integrations → Salesforce → Configuration** by toggling **Salesforce Spend Sync**.

For details, read more here: [syncing-spend-from-salesforce](https://docs.hockeystack.com/documentation/advanced-data-connections/syncing-spend-from-salesforce "mention")

### Text Blocks in Dashboards

You can now **add text blocks** to your dashboards!

* Add them just like reports — scroll to the bottom of your dashboard, click the "+" button and select **“Text Block.”**
* Use them to include **headers, notes, or explanations** to help your team understand the context behind your data.

Now your dashboards don’t just display data — they **tell the story behind it.**

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FSGhCozAhu4WAwcNzLlJ9%2Funknown.png?alt=media&#x26;token=91f29643-0ec5-4d55-9b1a-f1d44306c2dd" alt=""><figcaption></figcaption></figure>

### Improved Company Properties in Journey Sidebar

We’ve enhanced how **company properties** appear in the journey sidebar.

* You can now **customize which properties show by default** — go to **Settings → Reporting & Tracking → Choose default company properties.**
* This helps you focus on the most relevant company information for every journey.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FbMPkIXdApnXggptiiB5V%2Fimage.png?alt=media&#x26;token=b3124328-4545-4085-97ba-89e3dcc16492" alt=""><figcaption></figcaption></figure>

### New Report-Level Configuration Options

You can now fine-tune attribution directly within each report using new toggles in **Report Configuration**:

* **Use Opportunity Contact Role in Attribution**\
  Previously a global setting — now configurable per report.\
  Applies to **Deals, Opportunity Line Items, and Campaign Subscriptions**, filtering identities based on Opportunity Contact Role matches.
* **Filter Touchpoints by Report Date Range**\
  A new option that limits attribution to **touchpoints occurring within the report’s selected date range** — for more accurate, time-bounded insights.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FC3ptmsOngCi39xwAvOVD%2Funknown.png?alt=media&#x26;token=6242b648-f242-41d8-ae13-a92f203e26ff" alt="" width="331"><figcaption></figcaption></figure>

### Report Foldering

You can now **organize your reports into folders!**

* Create folders to group related reports together.
* **Drag and drop** any reports into them for quick organization.
* Folders act as a **separate, structured view** of your existing reports — making it easier to navigate and manage your workspace.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FxsKl4QCDs4ga1sTidngF%2Fimage%20(33).png?alt=media&#x26;token=6e4ca3a7-65af-4d62-9db3-bb0eee3a7b82" alt=""><figcaption></figcaption></figure>

## Odin

#### Report & Dashboard Mentions in Odin

You can now **analyze dashboards and reports directly in Odin** — just paste their links into the chat.

No need to attach anything — **simply drop the link**, and Odin will recognize and analyze it automatically.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2Fou2eHaVOihFzm5HjoAo6%2Fimage%20(32).png?alt=media&#x26;token=17b34a66-521b-4436-bdba-e70710b305fd" alt=""><figcaption></figcaption></figure>

## Account Intelligence

### CRM Field Mapping Refresh

* **Improved readability:** Updated the Salesforce field-mapping screen to make relationships between fields easier to understand and edit.
* **Clearer structure:** Added explicit labels for **Field Label**, **Field Name**, and **Field Type**.
* **UI refresh:** Simplified selectors and input styles for better clarity when configuring static or dynamic values.
* **No behavior change:** All existing sync logic and field mappings remain fully compatible.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2Fl9tojxwP1WYhYjGhPOb9%2FScreenshot%202025-11-05%20at%204.17.18%E2%80%AFPM.png?alt=media&#x26;token=dd2d5911-0852-4667-bafa-820b8fb168f7" alt=""><figcaption></figcaption></figure>

### Contact Enrichment

Account Intelligence now **enriches contacts automatically** using **external datasets, internal HockeyStack data, and your CRM data**.

* Fills in missing details like **name, title, LinkedIn URL, and profile picture**.
* Works across **workflows and views** at the contact level.
* Example: when HockeyStack captures an email from a website visit or form fill, it can **enrich that contact with profile data** — and if the email matches a CRM record, it also **pulls in additional CRM details** for that contact.