Bing Ads

HockeyStack's Bing Ads integration pulls your campaign data into HockeyStack and connects it with your marketing, revenue, and product data. This allows you to track through your ad spend and ad insight data.

A Microsoft 365 Admin account is required to approve the Bing Ads integration with HockeyStack.

The data comes into HockeyStack's metadata table structure, with the following information pulled in.

account_id
network
campaign_id
adgroup_id
ad_id
campaign_name
adgroup_name
ad_name
keyword
utm_source	UTM_Source is by default set as “bing” if the campaign has no UTM Source applied
utm_campaign
utm_medium
utm_content
utm_term
impressions
clicks
cost
currency
date	Daily granularity

For more information about metadata, check out our documentation article on the HockeyStack Data Model: The HockeyStack data model