Funnels
Last updated
Last updated
Funnels are like multiple goals attached together. You define goals and funnels the same way. Check out our to learn how.
For each step, HockeyStack selects the users who have done all of the previous steps + that step. Hovering over the step shows you this number, as well as a few other useful metrics.
Step Conversion Rate: The conversion rate from the previous step to the current step. A.k.a. the percentage of users in the previous step who have also done the current step.
Dropoff: The percentage of people in the previous step who have not done the current step. Can be calculated by 100 - Step Conversion Rate
Funnel Conversion Rate: The conversion rate from the first step to the current step. A.k.a. the percentage of users in the first step who have also done the current step.
Avg Time Since Last Action: The time it takes for users to pass from the previous step to the current step. For product managers, optimizing this time for your "Aha Moment" funnel is crucial.
If you have multiple similar funnels - funnels that differ by a step or two - you can duplicate a funnel and edit it in order to easily create all of your funnels.
The Conversion Window lets you define the maximum amount of time allowed between each step in a funnel. For instance, if you're analyzing user behavior over the past year but want to focus only on users who completed all funnel steps within 1 month of each other, you can set the conversion window to 1 month.
Keep in mind that all funnel steps must still occur within the selected report date range, regardless of the conversion window. For example, if your report covers only last month and the conversion window is set to 3 months, the conversion window will have no effect—because all steps are already limited to the 1-month range. In this case, the funnel will only include users who completed all steps during that month.
