🎯Goals

Goals are the business outcomes you're trying to achieve and want to report on. The key goals for each business will be the funnel stages—how many MQLs you generated and how many deals you closed. But they can also be much smaller items, like how many forms were filled out or even how many pageviews you had this quarter.

How goals work is: you define a set of criteria that mark a goal as complete. Then, HockeyStack checks which users or companies have performed actions that meet those criteria. We measure how many times the goal was completed—and by whom exactly (if this data is available).

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In HockeyStack, navigate to Definitions > Goals.

This page serves as your main data dictionary.

Click the + icon in the top right corner to create a new goal.

Use Cases

Depending on your business needs, you'll use a different goal setup. We've described each scenario in a dedicated doc.