Account Intelligence Credit Usage
Simple guide for understanding credits and estimating usage.
Account Intelligence uses credits to run AI work inside workflows. Credits apply ONLY to AI, Discovery, and Enrichment nodes.
Everything else is free to run as often as you’d like.
1. What consumes credits
Only four node types consume credits:
AI Research
Runs an AI agent to analyze a company or person.
Credit range: 1 to 4 credits
Examples • Simple validation (1 credit) • Short company insight (2 credits) • Multi-step research or deeper analysis (3 to 4 credits)
Account Enrichment
Default uses Hockeystack Waterfall Company Credits, with an option to use your ZoomInfo credits. Credit usage: 1 credit per record
Contact Discovery
Finds target contacts that match your target persona definitions. Default uses HockeyStack Waterfall Contact Credits, with an option to use your ZoomInfo credits. Credit usage: 1 credit per contact record
Contact Enrichment
Fills in validated email and phone. Credit usage: 1 credit for validated email and 1 credit for phone per contact
2. What does not consume credits
Destination and Logic nodes: Salesforce, HubSpot, Slack, Webhook, LinkedIn, Salesloft, Outreach, Slack, Facebook Ads, Branching, Filter.
These nodes perform actions or routing and use zero credits. Only AI, Discovery and Enrichment nodes draw from your balance.
3. Available LLM models inside workflows
Workflows use OpenAI models only today.
You can also connect your own OpenAI API key. When you do, AI Research nodes run on your key instead of HockeyStack credits, similar to how ZoomInfo credits can replace HockeyStack enrichment credits.
We do not plan to support multiple model choices because performance across providers is similar and maintaining a single model ensures consistency.
4. Optional Enrichment providers available
Hockeystack provides contact and company data through a waterfall of vendors on the back end.
Optionally, Account Intelligence currently allows you to tap into your existing ZoomInfo license credits for contact email and phone number enrichment instead of relying on Hockeystack. Other contact data providers may be considered upon request and added to the roadmap for tapping into existing license credits.
5. How credits are priced
Every customer receives 10,000 credits included annually. Additional usage is $0.08 per credit. A credit represents a unit of AI work inside a workflow.
ZoomInfo credits follow your ZoomInfo contract and are consumed only when their data is used.
6. How static vs dynamic workflows affect credit usage
Static ABM lists You choose a set of accounts and a frequency (daily, weekly, monthly).
Credits consume every time the workflow runs on that static list.
Dynamic intent driven workflows Accounts enter a workflow when they perform a tracked action (new MQL, deal created, high intent session, demo request)
Credits consume only when triggered based on action criteria being met.
7. Core use cases powered by nodes that consume credits
• Discover and enrich buyers and contacts • AI insights on high intent accounts • First party behavioral analysis • Third party intent research
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