Account Intelligence Credit Usage
This document explains how credits work in Account Intelligence and how to estimate your annual credit usage.
Two Primary Usage Models:
• Static lists of accounts you intentionally research on a schedule • Dynamic triggers where accounts enter workflows automatically when they take an action
1. Key concepts
Workflow
A workflow is a set of steps that run on accounts. You can add one or more agents that research, summarize, score, or enrich those accounts or people. Workflows can also trigger actions like retargeting or creating an SDR task.
This guide focuses specifically on credit cost for the AI research steps inside workflows.
Agent An agent is an AI worker inside a workflow. Examples:
• Score this account from 1 to 100 based on buying intent • Summarize key initiatives and risks • Find leadership changes in target departments or titles
Each time an agent runs for an account, credits are consumed.
Agent complexity ranges from 1 to 4 credits, depending on the depth of research. Most customers use agents that cost 4 credits for richer intelligence.
Credit Credits measure how much AI work is performed. More accounts, more agents, deeper research, and more frequent runs all increase usage.
Static account list A fixed list of accounts that you choose in advance (for example: your Tier 1 ABM accounts). You schedule the workflow to run on that list on a regular cadence.
Dynamic account list / trigger Accounts automatically enter a workflow when they do something HockeyStack tracks. For example
Visiting key pages on your website
Clicking a paid ad and then requesting a demo
Becoming an MQL or having a new opportunity created
These actions trigger the workflow on demand.
2. Two ways to use Account Intelligence workflows
There are two common patterns for running workflows. Each consumes credits differently.
A. Static ABM workflows
What it is You define a static list of X target accounts and schedule a workflow to run at a fixed frequency such as monthly, weekly, or daily.
Typical use cases
Ongoing research on your top ABM accounts
Regular refresh of account summaries and scores
Pre-meeting prep packs for named accounts
Research on key accounts for upcoming events or tradeshows
How credits are consumed
Credits used annually ≈ number of accounts × number of agents × workflow run frequency per year × average credits per agent run (1–4)
Calculation assumption:
We recommend estimating 4 credits per agent run to give a conservative estimate and avoid undercounting.
B. Dynamic trigger-based workflows
What it is Accounts are automatically enrolled when they take an action HockeyStack tracks. These workflows are “always on” and focus on real-time signals.
Examples: • Visiting high-intent website pages • Clicking a paid ad and requesting a demo • Becoming an MQL or creating a new opportunity
Typical use cases
• Alert SDRs when accounts show new intent • Re-score accounts when something meaningful happens • Generate new summaries only when a strong signal appears
How credits are consumed
Dynamic workflows are event-driven, not scheduled. Usage depends on: • Estimate how many accounts trigger the workflow each month • Number of agents that run per trigger
Credits used annually ≈ number of accounts × percent of accounts enrolled per month based on actions × number of agents × average credits per agent run (1–4) × 12 months
Calculation assumption:
We recommend estimating 4 credits per agent run to give a conservative estimate and avoid undercounting.
3. Static vs dynamic models at a glance
Static ABM workflows
Dynamic trigger-based workflows
Best for
Planned ABM programs
Speed to lead and real-time intent
How accounts enter
Predefined list of target accounts
Auto-enrolled when they do something HockeyStack tracks
When agents run
On a set schedule (daily, weekly, monthly)
When a trigger fires (visit, click, MQL, new opportunity, etc.)
Credit pattern
Predictable and steady
Event-driven and varies with activity
Main value
Consistent coverage of strategic accounts
Focus on accounts that are active and likely to buy right now
Most customers use both
Static = coverage for important accounts
Dynamic = priority and speed for active accounts
4. Example scenarios
Example 1 – Static ABM program
• 500 Tier 1 accounts • Workflow runs monthly • 2 agents
500 × 2 × 12 months × 4 credits= 48,000 annual credits
Example 2 – Dynamic speed-to-lead
• Average 200 accounts per month hit high-intent signals • Always ON • 3 agents
200 × 3 × 12 months × 4 credits = 28,800 annual credits
Examples illustrate how account volume, agent count, and frequency translate into credit usage for planning.
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